Luxury China: Market Opportunities and Potential

 

Spis treści:
Foreword.
Introduction.
Chapter 1: Challenges and Market Size.
Case study: Alfred Dunhill.
Chapter 2: The Chinese Luxury Client.
Case study: Shanghai Tang.
Chapter 3: Chinese Consumer Attitudes Toward Luxury.
Case study: Rolex in China.
Chapter 4: How to Distribute in China.
Case study: Shiatzy Chen.
Chapter 5: Retailing and Licensing in China.
Case study: Louis Vuitton in China.
Chapter 6: Communication and Advertising.
Case study: The War of the Spirits.
Chapter 7: Brand Protection and Counterfeit Activities.
Case study: Liuli Gongfang: Breaking into Luxury by way of Glass.
Appendices.
Bibliography.
Index.

Nota biograficzna:
Michel Chevalier, a graduate of HEC in France, holds an MBA and a Doctorate from Harvard Business School. He started his career at the Boston Consulting Group, then worked for S.C. Johnson and moved into the luxury field. He was successively general manager of Paco Rabanne Perfumes, chairman of Paco Rabanne Fashion, executive vice president of Bluebell Asia Ltd. in Hong Kong and in Tokyo, as well as chairman of the Revillon fashion group in Paris. He is now a consultant for EIM in Paris and office manager of EIM Shanghai. Michel teaches at University Paris Dauphine and Institut Supérieur du Luxe in Paris specializing in luxury for their MBA course. He has also published  numerous articles in journals on retailing and coauthored the books, Pro Logo and Luxury Brand Management, with Gérald Mazzalovo.
Pierre Xiao Lu is an Assistant Professor of Marketing at Fudan University’s School of Management in Shanghai and the Visiting Professor of Marketing at ESSEC Paris–Singapore. He also consults for many multinational luxury firms, such as Lacoste S.A., LVMH, PPR–Gucci and MasterCard. Pro fessor Lu specializes in luxury consumer behavior in China and luxury brand management in Asia. After working for several years at ESSEC’s luxury industry research center, he received his Ph.D. from ESSEC Business School Paris. His articles on the luxury industry and Chinese luxury consumers have been published in professional and academic journals, such as AMA, AFM, Comité Colbert, Harvard Business Review China and Financial Times China. He is also the author of Elite China and translated Luxury Brand Management into Chinese.

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