Elite China: Luxury Consumer Behavior in China

Pierre Xiao Lu′s analysis of the elite consumers of china stands alone in the field. he goes beyond the usual and frequently superficial, survey–based, reviews; seeking to anchor his analysis in a detailed examination of luxury consumption in the rich and complex history of Chinese culture and society. The result is a set of new and powerful insights into the evolutionary dynamics of China′s consumer market for luxury products and brands.It is a must for business executives interest in China′s rapidly expanding luxury consumer markets. – Yuwa Hedrick–Wong
Pierre Xiao Lu provides groundbreaking evidence on how to succeed in the Chinese luxury market. His recommendations are based not only on sound consumer research but on historical and sociological data. Entrepreneurs and companies wishing to establish a presence in the Chinese market will learn from this book how to avoid costly commercial mistakes by developing retailing and communication strategies for luxury products that relate to the positive connotations of luxury within the Chinese culture. – Concetta Lanciaux
As the Chinese luxury market becomes increasingly important, a discerning insight into the Chinese luxury consumer behavior is of utmost importance! Pierre Xiao Lu′s book is timely and strategically vital for those who wish to succeed in the world′s biggest market. The book is very inspiring, entertaining and enriching. It is well researched, argued, and supported by evidence. It links China′s past glorious days to its present and future as one of the most sophisticated luxury markets in the world. it is highly recommended to those who want to learn more, or update their knowledge of Chinese luxury consumers. –Michel Phan
Elite China is a very timely and incisive book which forces the reader to go beyond conventional views of the Chinese market. Lu does a very good job of describing the fascination but also the ambivalence of Chinese consumers toward luxury brand and goods. The book is well documented and offers powerful insights and a wealth of practical recommendations. It is a great read. – Christian Pinson

Spis treści:
Acknowledgments.
Foreword.
Introduction: Understand China′s Elite, Understand China′s Future.
Chapter 1. Luxury Consumption and China′s Elite.
Chapter 2. The Confused Concept of "Luxury".
Chapter 3. Consumer Value Systems in 21st–Century China.
Chapter 4. A Typology of Chinese Luxury Consumers.
Chapter 5. Habits, Lifestyles, Locations.
Chapter 6. Opportunities for Chinese Luxury Brands.
Conclusion.
Appendix.
Index.

Nota biograficzna:
Pierre Xiao Lu is an Assistant Professor of Marketing at Fudan University′s School of Management in Shanghai and the LVMH Chair Visiting Professor of Marketing at ESSEC Paris–Singapore. He also consults for many multinational luxury firms, such as Lacoste S.A., LVMH and PPR–Gucci.
Professor Lu specializes in luxury consumer behavior in China and luxury brand management in Asia. After working for several years at ESSEC′s luxury industry research center, he received his Ph.D. from ESSEC Business School Paris. He has published a number of articles on the luxury industry and Chinese luxury consumers in professional and academic journals, such as AMA, AFM, Comite Colbert, Harvard Business Review China and Financial Times China.
The book Luxury Brand Management: A World of Privilege (John Wiley & Sons (Asia) Pte Ltd., 2008) was translated by Professor Lu into Chinese (Shanghai People′s Publishing house).

Okładka tylna:
Pierre Xiao Lu′s analysis of the elite consumers of china stands alone in the field. he goes beyond the usual and frequently superficial, survey–based, reviews; seeking to anchor his analysis in a detailed examination o f luxury consumption in the rich and complex history of Chinese culture and society. The result is a set of new and powerful insights into the evolutionary dynamics of China′s consumer market for luxury products and brands.It is a must for business executives interest in China′s rapidly expanding luxury consumer markets. – Yuwa Hedrick–Wong
Pierre Xiao Lu provides groundbreaking evidence on how to succeed in the Chinese luxury market. His recommendations are based not only on sound consumer research but on historical and sociological data. Entrepreneurs and companies wishing to establish a presence in the Chinese market will learn from this book how to avoid costly commercial mistakes by developing retailing and communication strategies for luxury products that relate to the positive connotations of luxury within the Chinese culture. – Concetta Lanciaux
As the Chinese luxury market becomes increasingly important, a discerning insight into the Chinese luxury consumer behavior is of utmost importance! Pierre Xiao Lu′s book is timely and strategically vital for those who wish to succeed in the world′s biggest market. The book is very inspiring, entertaining and enriching. It is well researched, argued, and supported by evidence. It links China′s past glorious days to its present and future as one of the most sophisticated luxury markets in the world. it is highly recommended to those who want to learn more, or update their knowledge of Chinese luxury consumers. –Michel Phan
Elite China is a very timely and incisive book which forces the reader to go beyond conventional views of the Chinese market. Lu does a very good job of describing the fascination but also the ambivalence of Chinese consumers toward luxury brand and goods. The book is well documented and offers powerful insights and a wealth of practical recommendations. It is a great read. – Christian Pinson