China CEO: Voices of Experience from 20 International Business Leaders

Heading to China? China is a ′must win′ market for nearly any business with international ambitions today. But executives taking up management positions in China often find themselves in a profoundly confusing and chaotic business environment marked by fast change, contradictions, and extreme competition.
Who best to advise on cracking the world′s fastest–growing and highest–potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of Experience From 20 International Business Leaders. Based on interviews with 20 top executives and eight experienced consultants based in China, the book is packed with first–hand, front–line advice from veterans of the China market:
China–based top executives:Dr. Ernst Behrens, president & CEO, Siemens ChinaDominique de Boisseson, chairman & CEO, Alcatel China InvestmentAlan Brown, chairman, Unilever ChinaCharles G. Browne, president, Du Pont China Holding Co.David Chang, CEO, Philips China Investment Co.Jean–Luc Chereau, president, Carrefour ChinaDr. Gary Dirks, group vice president, president, & chief executive, British Petroleum ChinaPaul Etchells, president, Coca–Cola China BeveragesPaolo Gasparrini, president & managing director, L’Oréal ChinaSeiichi Kawasaki, director & president, Sony ChinaGuy McLeod, president, Airbus ChinaPhilip Murtaugh, chairman & CEO, General Motors China GroupEkkehard Rathgeber, president, Bertelsmann Direct Group AsiaVolkmar Ruebel, general manager, Hilton ShanghaiSteve Schneider, chairman & CEO, General Electric ChinaChristopher Shaw, president, Eli Lilly ChinaDr. Elmar Stachels, CEO, Bayer Greater C hinaJun Tang, president, Microsoft China Co.Stanley Y. F. Wong, chief executive, China, Standard Chartered BankKenneth C. H. Yu, managing director, 3M China
China–based consultants:Jack Chang, chairman, Quality Brand Protection Committee (QBPC) of the China Association of Enterprises with Foreign InvestmentNorman Givant, Shanghai office managing partner, China Practice Group, Freshfields Bruckhaus Deringer law officesVictoria Hine, founding director, LifeLine ShanghaiDr. Bryan Huang, senior vice president & president Greater China, BearingPointSimon Keeley, Head of the Hewitt Asia Leadership Center (HALC), Hewitt Associates ChinaGordon Orr, director, Shanghai offices, McKinsey & CompanyHelen Tantau, senior client partner, Korn/Ferry International ChinaJohn Wong, senior vice president and managing director Greater China, The Boston Consulting Group
Each chapter provides practical tips and easy to grasp models that will help new managers in China be more effective. In CHINA CEO, we deliver what other Western authors can′t –– first hand reflections based on over 100 years′ collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time–constrained executives. Chapters give specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win–over Chinese consumers, negotiate with

Spis treści:
Foreword: China: A Must–win Market.
Introduction: Opportunity and Challenge.
Chapter 1. Qualities of a Successful International Manager in China.
Chapter 2. Managing Chinese Employees.
Chapter 3. Working with Business Partners.
Chapter 4. Communicating with Headquarters.
Chapter 5. Fac ing Competitors.
Chapter 6. Battling Intellectual Property Rights Infringers.
Chapter 7. Winning Over Chinese Consumers.
Chapter 8. Negotiating with the Chinese Government.
Chapter 9. Living in China.
Chapter 10. Conclusion.
Appendix: Research Methodolgy.
Index.

Nota biograficzna:
Juan Antonio Fernandez is a professor of management at China Europe International Business School, which ranks 22nd worldwide among MBA programs on the Financial Times index.
Laurie Underwood, a 14–year journalist in greater China, is director of communications and publications for the American Chamber of Commerce in Shanghai. AmCham Shanghai ranks among the two largest American chambers in Asia.

Okładka tylna:
Heading to China? China is a ′must win′ market for nearly any business with international ambitions today. But executives taking up management positions in China often find themselves in a profoundly confusing and chaotic business environment marked by fast change, contradictions, and extreme competition.
Who best to advise on cracking the world′s fastest–growing and highest–potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of Experience From 20 International Business Leaders. Based on interviews with 20 top executives and eight experienced consultants based in China, the book is packed with first–hand, front–line advice from veterans of the China market:
China–based top executives:Dr. Ernst Behrens, president & CEO, Siemens ChinaDominique de Boisseson, chairman & CEO, Alcatel China InvestmentAlan Brown, chairman, Unilever ChinaCharles G. Browne, president, Du Pont China Holding Co.David Chang, CEO, Philips China Investment Co.Jean–Luc Chereau, president, Carrefour ChinaDr. Gary Dirks, group vice president, president, & chief executive, British Petroleum ChinaPaul Etchells, president, Coca–Cola China BeveragesPaolo Gasparrini, president & managing director, L’Oréal ChinaSeiichi Kawasaki, director & president, Sony ChinaGuy McLeod, president, Airbus ChinaPhilip Murtaugh, chairman & CEO, General Motors China GroupEkkehard Rathgeber, president, Bertelsmann Direct Group AsiaVolkmar Ruebel, general manager, Hilton ShanghaiSteve Schneider, chairman & CEO, General Electric ChinaChristopher Shaw, president, Eli Lilly ChinaDr. Elmar Stachels, CEO, Bayer Greater ChinaJun Tang, president, Microsoft China Co.Stanley Y. F. Wong, chief executive, China, Standard Chartered BankKenneth C. H. Yu, managing director, 3M China
China–based consultants:Jack Chang, chairman, Quality Brand Protection Committee (QBPC) of the China Association of Enterprises with Foreign InvestmentNorman Givant, Shanghai office managing partner, China Practice Group, Freshfields Bruckhaus Deringer law officesVictoria Hine, founding director, LifeLine ShanghaiDr. Bryan Huang, senior vice president & president Greater China, BearingPointSimon Keeley, Head of the Hewitt Asia Leadership Center (HALC), Hewitt Associates ChinaGordon Orr, director, Shanghai offices, McKinsey & CompanyHelen Tantau, senior client partner, Korn/Ferry International ChinaJohn Wong, senior vice president and managing director Greater China, The Boston Consulting Group
Each chapter provides practical tips and easy to grasp models that will help new managers in China be more effective. In CHINA CEO, we deliver what other Western authors can′t –– first hand reflections based on over 100 years′ collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time–constrained executives. Chapters give specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win–over Chinese consumers, negotiate with