The Chinese Tao of Business: The Logic of Successful Business Strategy

Commerce between the East and West is bound to increase. Western business people need to recognize the very different philosophies, values, and perceptions in China/Asia if they hope to build successful business relationships. This excellent book will start you on the road to enlightenment.– Philip Kotler, SC Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University.
A stellar road map into the Chinese business mind that should benefit both those studying the Chinese and those working with them.– Vijay Mahajan, John P. Harbin Centennial Char in Business, McCombs School of Business, University of Texas at Austin & Dean, Indian School of Business, Hyderabad, India.
The Authors have been very successful in bringing in the cultural history of China and connecting it to Chinese business strategies and doing business in China. This book is a must read for businessmen who do business in China, for students in this area and for people who want to understand the way Chinese systems operate against a historical background.– Rob Westerhof, Chief Executive Officer. Philips North America (Previously, CEO, Philips East Asia).

Spis treści:
Acknowledgments.
About the Authors.
PART 1: THE CIVILIZATION CHASM.
Chapter 1. Understanding the Civilization Chasm.
PART 2: THE ANCESTRY OF CHINESE STRATEGY.
Chapter 2. Economic and Ethical Roots of Chinese Strategy.
Chapter 3. The Historical Roots of Chinese Business.
Chapter 4. The Legal Roots of Chinese Strategy.
Chapter 5. The Roots of the Networks.
PART 3: EASTERN VS. WESTERN STRATEGIC PLANNING.
Chapter 6. The Components of Chinese Strategy.
Chapter 7. Evaluating Chinese Strategy.
Chapter 8. Strategically Evaluating Western Strategy.
PART 4: TRAVELING TOWARDS STRATEGIC CONVERGENCE.
Chapter 9. A Unified Model of Strategic Planning.
Ch apter 10. The Silk Road of Strategic Planning.
Appendix A: List of Interviewees.
Appendix B: Bibliography.

Nota biograficzna:
George T. Haley (PhD, University of Texas at Austin) is Professor of Marketing and International Business at the University of New Haven in the USA. Active in managerial development, he is a public speaker and consultant for corporate executives and government policy–makers worldwide, offering his expertise on Asian and other emerging economies, technology management and B2B marketing. An award–winning author, he has published more than 90 books, journals articles and research papers and can be contacted at gthaley@asia–pacific.com or tel/fax 212–208–2468.
Usha C. V. Haley (PhD, New York University) is Professor of Management at the University of New Haven in the USA . She consults on strategic management and foreign direct investment with several corporations worldwide, and her research has been profiled extensively in the major business media such as the Wall Street Journal and the Economist. She has published more than 90 journal and research articles and 6 books on international and Asian business issues. She can be contacted at uhaley@asia–pacific.com or tel/fax 212–208–2468.
Chin Tiong Tan (PhD, Pennsylvania State University) is the Provost of Singapore Management University in Singapore. A business advisor and consultant, and active in management development, Professor Tan has worked with companies like Singapore Airlines, Standard Chartered Bank, Swiss Bank Corporation, Inchcape, and Motorola. He is on the Board of Directors of several listed companies and has published more than 60 journal papers and co–authored many books.


Okładka tylna:
Commerce between the East and West is bound to increase. Western business people need to recognize the very different philosophies, values, and perceptions in China/Asia if they hope to buil d successful business relationships. This excellent book will start you on the road to enlightenment.– Philip Kotler, SC Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University.
A stellar road map into the Chinese business mind that should benefit both those studying the Chinese and those working with them.– Vijay Mahajan, John P. Harbin Centennial Char in Business, McCombs School of Business, University of Texas at Austin & Dean, Indian School of Business, Hyderabad, India.
The Authors have been very successful in bringing in the cultural history of China and connecting it to Chinese business strategies and doing business in China. This book is a must read for businessmen who do business in China, for students in this area and for people who want to understand the way Chinese systems operate against a historical background.– Rob Westerhof, Chief Executive Officer. Philips North America (Previously, CEO, Philips East Asia).