Mainstreaming Corporate Responsibility

Corporate Responsibility has never been more prominent on the corporate agenda. As managers find that they must grapple with increasingly complex social and environmental problems as an integral part of business strategy and operations, they require different knowledge, skills and competencies than in the past. Mainstreaming Corporate Responsibility pioneers a way for business schools to equip future business leaders and managers with the knowledge, skills and competencies to meet the current challenges.
Based upon a major curriculum development project run by the INSEAD Social Innovation Centre, London Business School and EABIS, this book is a collection of texts and cases for use in both core and specialized courses across the business disciplines, including strategy, accounting, entrepreneurship, marketing, operations, and finance. This book will also be an ideal choice for the main text on Corporate Social Responsibility courses. Many of the cases included in this book have never previously been published.
A companion website with additional resources for students and instructors can be found at www.wileyeurope.com/college/smith


Spis treści:
Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum
Frank Brown, INSEAD and Tom Robertson, The Wharton School
I. Introduction
1.Mainstreaming Corporate Responsibility
N. Craig Smith, INSEAD and Gilbert Lenssen, EABIS
2. Business as Usual is Not the Answer to Society’s Problems
N. Craig Smith, INSEAD and Halina Ward, IIED
II. Strategy
3. Corporate Responsibility in Strategy
Andrew Pettigrew, University of Bath
4. Microsoft: Bringing Technology to the Aging Population
Maurizio Zollo, Bocconi University and Robert E. Crawford
5. IBM in China: Responding to a Government’s Social InitiativesSteven White, CEIBS
6. Iberdrola: A Utility´s Approach to Sustainability and Stakeholder Management
Tanguy Jacopin, Serge Poisson–de Haro and Joan Fontrodona, IESE Business School and HEC Montréal
III. Accounting
7. Corporate Responsibility in Accounting
Dennis Oswald, University of Michigan
8. ENEL: CSR and Performance Measurement
Anna Pistoni and Lucrezia Songini, Bocconi University
9. Novo Nordisk A/S – Integrating Sustainability into Business Practice
Dennis Oswald, London Business School and Mette Morsing, Copenhagen Business School
10. From Grace to Disgrace: The Rise and Fall of Arthur Andersen
N. Craig Smith and Michelle Quirk, London Business School
IV. Finance
11. Corporate Responsibility in Finance
John Becker–Blease, Washington State University
12. Maximizing Shareholder Value: An Ethical Responsibility?
Theo Vermaelen, INSEAD
13. Veridian: Putting a Value on Values
Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School
V. Economics
14. Corporate Responsibility in Economics
Landis Gabel, INSEAD
15. Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A)
N. Craig Smith, INSEAD and Robert E. Crawford
16. Revenue Flow and Human Rights: A Paradox for Shell Nigeria
Ulrich Steger and Aileen Ionescu–Somers, IMD
VI. Entrepreneurship
17. Corporate Responsibility in Entrepreneurship
Filipe Santos, INSEAD
18. Innocent: Values and Value
David Grayson and Robert Brown, Cranfield School of Management
19. Waste Concern: Turning a Problem into a Resource
Johanna Mair and Jordan Mitchell, IESE Business School
VII. Marketing
20. Corporate Responsibility in Marketing
C.B. Bhattacharya, Boston University
21. Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibili ty
N. Craig Smith, INSEAD
22. Norsk Hydro ASA: Sustainable PVC at Hydro Polymers?
N. Craig Smith, INSEAD and Josephine Brennan, London Business School
23. GlaxoSmithKline: Developing Country Access to Essential Medicines
N. Craig Smith and Anne Duncan, London Business School
VIII. Organisational Behaviour and Human Resource Management
24. Corporate Responsibility in Organisational Behaviour
Mette Morsing, Copenhagen Business School
25. Betapharm: Be Different or Die
Andre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus
26. The TPG–WFP Partnership: Looking for a Partner
Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD
IX. Operations Management
27. Corporate Responsibility in Operations Management
Luk N. Van Wassenhove, INSEAD
28. illycaffè: Value Creation through Responsible Supplier Relationships
Francesco Perrini and Angelo Russo, Bocconi University
29. The Co–Operative Group: Fair–Trade Chocolate
Chris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School
30. The Wal–Mart Supply Chain Controversy
N. Craig Smith, INSEAD and Robert E. Crawford
Index


Nota biograficzna:
Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France.  He was previously on the faculties of London Business School, Georgetown University and Harvard Business School.
Gilbert Lenssen is President of the European Academy of Business in Society, a former professor at the College of Europe, former fellow at Templeton College Oxford University and visiting professor at the Management Schools of Henley and Cranfield. He is a member of Academic Advisory Boards of several Business Schools and a member of the Board of EFMD.


Okładka tylna:
Corpora te Responsibility has never been more prominent on the corporate agenda. As managers find that they must grapple with increasingly complex social and environmental problems as an integral part of business strategy and operations, they require different knowledge, skills and competencies than in the past. Mainstreaming Corporate Responsibility pioneers a way for business schools to equip future business leaders and managers with the knowledge, skills and competencies to meet the current challenges.
Based upon a major curriculum development project run by the INSEAD Social Innovation Centre, London Business School and EABIS, this book is a collection of texts and cases for use in both core and specialized courses across the business disciplines, including strategy, accounting, entrepreneurship, marketing, operations, and finance. This book will also be an ideal choice for the main text on Corporate Social Responsibility courses. Many of the cases included in this book have never previously been published.
A companion website with additional resources for students and instructors can be found at www.wileyeurope.com/college/smith