Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution

“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.”
The Times
“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.”
Harvard Business Review
“Lays out the importance of retaining women in senior leadership positions.”
Harpers Bazaar
“Wittenberg–Cox and Maitland have opened new ground.”
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must–read, packed with ideas from companies that have made it work, views from top business leaders and step–by–step guides to how we can all become gender bilingual.
Avivah Wittenberg–Cox is CEO of the leading Gender Consultancy, 20–First.
Alison Maitland is a journalist and commentator. She was previously Management Writer at the Financial Times.


Spis treści:
Foreword by Niall FitzGerald KBE.
Acknowledgements.
About the authors.
Chapter One: Womenomics.
Chapter Two: Most of the talent.
Chapter Three: Much of the market.
Chapter Four: Becoming "bilingual", what companies can do.
Chapter Five: Seven steps to successful implementation.
Chapter Six: Culture counts, what countries can do.
Chapter Seven: Figuring out females.
Chapter Eight: Tomorrow’s talent trends . . . today, "women friendly" means "people friendly".
Chapter Nine: Conclusion, from better business to a better world?
References and Further Reading.
Index.

Nota biograficzna:
Avivah Wittenberg–Cox is CEO of 20–First, a leading gender consultancy, Publisher of 20–first.com and a global expert on how businesses can gender balance to get the best out of both halves of the talent pool and both halves of the market. She is also the founder and honorary president of the European Professional Women’s Network, and a certified executive coach. Elle Magazine recognised her as one of the top 40 women leading change. She lives in France with her husband and gender balanced children (a son and a daughter).
Alison Maitland is a journalist and commentator who has been writing about women and business for over a decade. She spent 20 years with the Financial Times, latterly as Management Writer. A regular conference speaker and moderator, Alison is a Senior Visiting Fellow at Cass Business School in London and directs The Conference Board’s European Council for Diversity in Business. She lives in the UK with her husband and two daughters.


Okładka tylna:
“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.”
The Times
“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in th e workplace.”
Harvard Business Review
“Lays out the importance of retaining women in senior leadership positions.”
Harpers Bazaar
“Wittenberg–Cox and Maitland have opened new ground.”
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must–read, packed with ideas from companies that have made it work, views from top business leaders and step–by–step guides to how we can all become gender bilingual.
Avivah Wittenberg–Cox is CEO of the leading Gender Consultancy, 20–First.
Alison Maitland is a journalist and commentator. She was previously Management Writer at the Financial Times.