Connecting with China: Business Success through Mutual Benefit and Respect

For the last ten years Joan Turley has specialized in applying extensive cultural skills to enhancing client’s business performance through writing, consulting, international conferences, training and master classes. As Director of Intercultural at Management Development Associates she led projects with major multinational and government clients such as UK Trade and Investment (cultural training for UK exporting companies) and the Sir Rocco Forte Group worldwide.
As Director of Inter–cultural Communications at The Culture Partnership she worked with organizations wanting a ′soft landing′ in China, she specialized in consulting, public speaking and media interviews in UK and China to building company profiles and representing client’s interests on mainland China. Her achievements include gaining major government approval for company activities, developing initiatives for Chinese CEOs to gain cultural protocol training on dealing with the West, and negotiating a joint venture with one of China’s largest media companies (North Media).
Now a freelance consultant with, Joan Chen Consulting, her company founded with partner Dr Chen Chen the experience and information gathered extensively in the last years in China are disseminated through books, filmed Masterclasses/conferences, workshops and consulting for major professional bodies and clients exporting companies to China.

Spis treści:
Acknowledgements.
Introduction.
Context.
Part I.
1 Emotional Foundations of the Chinese Character.
2 China: Relationships as Business Model.
3 Reflections on Chinese Values and Priorities.
4 Communicating for Mutual Benefi t with China.
5 What Matters to China.
6 Business Culture in Detail.
7 Past China Wisdom – Current Business Profi le.
8 Getting Things Done.
Part II.
9 Accessing Business Support.
10 Law and Relationships that Work in China.
11 Attitude s as Strategy.
12 The Practicalities of China Success.
13 Getting Ready for China.
14 Sustaining Success in China through Relationships: Andor – A Case Study.
15 China – Your Essential Repair Kit.
16 The Power of Connection for Success.
17 China Speaks.
18 Summary.
19 China: Quick Reference Guide.
Further Reading.
Useful Websites.
Index.

Nota biograficzna:
Joan Turley began her career an as academic majoring in Modern Languages, winning the French Government Medal for her language abilities. After her PhD studies, she specialized in the application of English for International Business, followed by three years with a global strategic research company, applying cultural values to the analysis of business and competitive information. For the last ten years, Joan has focused on applying extensive cultural skills to enhancing clients’ business performance in China and other territories.
She has delivered successful training seminars and Masterclasses for organizations such as the Lloyd′s Market Association, the Institute of Directors (IOD), International Business Wales and United Kingdom Trade and Investment (UKTI). She is highly regarded by organizations such as Cathay Pacific for her contribution on China.
In recent years, she has specialized in consulting, public speaking and media interviews in the UK and China to building company profiles and representing clients′ interests on mainland China. Her achievements include gaining major government approval for company activities, developing initiatives for Chinese CEOs to gain cultural protocol training on dealing with the West, and participating in the negotiation of a joint venture with one of China′s largest media companies.
Joan has held speaking engagements at major Chinese Universities and has participated in high level meetings spanning both the private and public sectors in China. She is currently continuing her own professional development with an honours degree in Chinese for professional application.

Okładka tylna:
For the last ten years Joan Turley has specialized in applying extensive cultural skills to enhancing client’s business performance through writing, consulting, international conferences, training and master classes. As Director of Intercultural at Management Development Associates she led projects with major multinational and government clients such as UK Trade and Investment (cultural training for UK exporting companies) and the Sir Rocco Forte Group worldwide.
As Director of Inter–cultural Communications at The Culture Partnership she worked with organizations wanting a ′soft landing′ in China, she specialized in consulting, public speaking and media interviews in UK and China to building company profiles and representing client’s interests on mainland China. Her achievements include gaining major government approval for company activities, developing initiatives for Chinese CEOs to gain cultural protocol training on dealing with the West, and negotiating a joint venture with one of China’s largest media companies (North Media).
Now a freelance consultant with, Joan Chen Consulting, her company founded with partner Dr Chen Chen the experience and information gathered extensively in the last years in China are disseminated through books, filmed Masterclasses/conferences, workshops and consulting for major professional bodies and clients exporting companies to China.