Business Success Box Set For Dummies

Make the most of your business with three bestsellers in one box
Offering a complete crash course in running, managing and maintaining a successful small business, this box set combines three business bestsellers from expert authors with years of first–hand experience in their respective fields. Whether you′re new to business or already established and looking to expand, inside you′ll find all the expert advice, practical examples and financial, legal and strategic guidance you need to build a profitable business.
Starting a Business For Dummies – understand business basics, identify new opportunities, cut through the red tape and make the leap from employee to entrepreneur
Business Plans For Dummies – set realistic business goals, assess the competitive market, find funding and put together a watertight plan for a new business or the long–term strategy of an existing one
Digital Marketing For Dummies – stand out from your competitors and take advantage of the latest high–impact marketing tools and techniques to promote your business with creativity and innovation
Open the books and find:
Expert advice to guide your business in the right direction
All the tools you need to write a strong business plan
Easy solutions to all your planning dilemmas
Real–life examples of established entrepreneurs and successful businesses
Tips on finding funding and handling the financial stuff
Guidance on exploiting the power of the Internet and search engines
The low–down on online advertising
Indispensable advice on getting the most out of your website

Nota biograficzna:

Colin Barrow is a venture capitalist, entrepreneur and bestselling business author. Paul Tiffany is a professor and management consultant. Steven Peterson is the founder of Hom e Planet Technologies. Ben Carter is a digital marketing consultant and business writer. Gregory Brooks is a business journalist, industry commentator and interactive specialist. Frank Catalano is an Internet marketing consultant. Bud Smith is the author of Creating Web Pages For Dummies.

Okładka tylna:

Make the most of your business with three bestsellers in one box
Offering a complete crash course in running, managing and maintaining a successful small business, this box set combines three business bestsellers from expert authors with years of first–hand experience in their respective fields. Whether you′re new to business or already established and looking to expand, inside you′ll find all the expert advice, practical examples and financial, legal and strategic guidance you need to build a profitable business.
Starting a Business For Dummies – understand business basics, identify new opportunities, cut through the red tape and make the leap from employee to entrepreneur
Business Plans For Dummies – set realistic business goals, assess the competitive market, find funding and put together a watertight plan for a new business or the long–term strategy of an existing one
Digital Marketing For Dummies – stand out from your competitors and take advantage of the latest high–impact marketing tools and techniques to promote your business with creativity and innovation
Open the books and find:
Expert advice to guide your business in the right direction
All the tools you need to write a strong business plan
Easy solutions to all your planning dilemmas
Real–life examples of established entrepreneurs and successful businesses
Tips on finding funding and handling the financial stuff
Guidance on exploiting the power of the Internet and search engines
The low–d own on online advertising
Indispensable advice on getting the most out of your website