Business Plans Kit For Dummies

An interactive guide to every element of the business planning process
Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts–and–bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business.
Lay the foundations – identify your long–term goals and brainstorm your business options
Develop the skills – sketch out a working model, size up competitors and fire up your marketing machine
Make it personal – scrutinise the ins and outs of? your budget and diagnose what you need to take your ideas forward
Maximise your plan′s potential – take advantage of the latest online resources and e–technology to give your venture the edge
Fix faulty strategies – recognise weak spots, build on strengths and make preparations to update your plan a year from now
Open the book and find:
Advice on stimulating business creativity
Effective ways to research your start–up needs
How to get the most out of your industry
Tips on sharpening your marketing drive and developing a customer profile
Forecasting strategies for every kind of business
Planning sheets, sample budgets and managerial forms
How to use libraries, directories and search engines to your advantage
The interactive companion CD–ROM
is packed with templates, worksheets, assignments and checklists to help you kick–start the planning process, monitor progress and get your business on track.

Spis treści:
Introduction
Laying the Foundation for Your Plan
1 Starting Your Planning Engine
2 Generating a Great Business Idea
3 Defin ing Your Business Purpose
Developing Your Plan′s Components
4 Understanding Your Business Environment
5 Charting Your Strategic Direction
6 Describing Your Business and its Capabilities
7 Crafting Your Martketing Plan
8 Deciphering and Presenting Your Financial Situation
Tailoring a Business Plan to Fit Your Needs
9 Planning for a One–Person Business
10 Planning for a Small Business
11 Planning for an Established Business
12 Planning for a Not–for–Profit Organisation
13 Planning for an E–Business
Making the Most of Your Plan
14 Putting Your Plan Together
15 Putting Your Plan to Work
The Part of Tens
16 Ten Signs that Your Plan Might Need an Overhaul
17 Ten Ways to Evaluate a New Business Idea
18 Ten Ways to Fund Your Business Plan
19 Ten Sources of Vital Information to Underpin Your Business Plan
20 Ten Ways to Use Your Business Plan
About the CD

Nota biograficzna:

Steven Peterson is CEO of Strategic Play, a top management training company. Peter Jaret is an award–winning author and journalist. Barbara Findlay Schenck is a business and marketing consultant. Colin Barrow is a venture capitalist, entrepreneur and the best–selling author of Starting a Business For Dummies.

Okładka tylna:

An interactive guide to every element of the business planning process
Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts–and–bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business.
Lay the foundations – identify your long–term goals and brainstorm your business options
Develop the skills – sketch out a working model, si ze up competitors and fire up your marketing machine
Make it personal – scrutinise the ins and outs of? your budget and diagnose what you need to take your ideas forward
Maximise your plan′s potential – take advantage of the latest online resources and e–technology to give your venture the edge
Fix faulty strategies – recognise weak spots, build on strengths and make preparations to update your plan a year from now
Open the book and find:
Advice on stimulating business creativity
Effective ways to research your start–up needs
How to get the most out of your industry
Tips on sharpening your marketing drive and developing a customer profile
Forecasting strategies for every kind of business
Planning sheets, sample budgets and managerial forms
How to use libraries, directories and search engines to your advantage
The interactive companion CD–ROM
is packed with templates, worksheets, assignments and checklists to help you kick–start the planning process, monitor progress and get your business on track.