Branding Only Works on Cattle: The New Way to Get Known (and Drive your Competitors Crazy)

“The anti–Hidden Persuaders. Clearly, Mr. Baskin’s onto something, and it’s something big and important, probably most easily defined as the need for the marketing world to stop hiding behind fluffy notions of ‘brand’ and start showing what it can do in more tangible terms. This is thought–provoking stuff and better than the other tracts I’ve read that riff on marketing’s flaws.”
– JONAH BLOOM, EDITOR, ADVERTISING AGE

Nota biograficzna:
Jonathan Salem Baskin runs a global branding consultancy and has worked for many of the world’s top brands over his twenty–six–year career. Jonathan speaks extensively on delivering branding with more than images and words, and writes the slightly contentious brand marketing blog, Dim Bulb (dimbulb.typepad.com).

Okładka tylna:
“The anti–Hidden Persuaders. Clearly, Mr. Baskin’s onto something, and it’s something big and important, probably most easily defined as the need for the marketing world to stop hiding behind fluffy notions of ‘brand’ and start showing what it can do in more tangible terms. This is thought–provoking stuff and better than the other tracts I’ve read that riff on marketing’s flaws.”
– JONAH BLOOM, EDITOR, ADVERTISING AGE