Managing Business Relationships

Managing Business Relationships enables students and managers to understand the reality of business networks and how to manage them. The third edition is updated with the IMP Group′s latest thinking from research, consulting and teaching experience over the past five years.

Spis treści:
About the Authors
Preface
Chapter 1. The Importance of Business Relationships
Chapter 2. What are Business Relationships All About?
Chapter 3. Relationships with Customers
Chapter 4. Relationships with Suppliers
Chapter 5. The Economics of Business Relationships
Chapter 6. Intermediation in Business Relationships
Chapter 7. Technology and Business Networks
Chapter 8. Managing in Networks
Chapter 9. Developing the Practice of Business Networking
Index