Responsible Business: How to Manage a CSR Strategy Successfully

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital “how to” guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager’s job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR.
Divided into bite–size easy–to–read chapters complete with practical checklists or “dos and don’ts”, Responsible Business provides perspectives across different industries and sectors from running micro–finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager’s role in the automotive sector, the IT sector, the hotel business and many more.
“If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe’s ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work–around strategies. Real stuff by real professionals.”
William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility
“The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector.”
Mark C. Donfried, Director and Founde r, Institute for Cultural Diplomacy
Professor Manfred Pohl is the founder and CEO of the Institute for Corporate Culture Affairs (ICCA). Professor Pohl has written over a hundred books, articles and monographs on topics as varied as business history, culture, politics, corporate ethics and travel.
Nick Tolhurst is Managing Director of the Institute for Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited many publications on CSR, Corporate Culture and Economics including, most recently, the A to Z of CSR and the ICCA Handbook on CSR and writes regularly in the media on CSR and related issues.


Spis treści:
Acknowledgements
About the editors
List of contributors
Introduction
1 What does a sustainability manager do?
Jason Leadbitter
2 An introduction to stakeholder dialogue
Bettina Palazzo
3 Who works in CSR? Staffing and recruitment in CSR
Andrew Cartland
4 A legal perspective on corporate social responsibility
Jonathan S. Lux and Marie–Louise Orre
5 Corporate volunteering as a tool of strategic company development
Kirsten B. Wenzel
6 CSR assurance in practice: measuring and auditing sustainability
Martin G. Viehöver, Volker Türk and Sam Vaseghi
7 Sustainability reporting 2.0: from ‘Trojan horse’ to ‘value booster’
Ralph Thurm
8 Ten rules for successful CSR communication
Norbert Taubken and Irina Leibold
9 Event project management best practice
Siegmar Ley
10 The role of IT in corporate sustainability strategies
Chris Preist
11 CSR in the hotel industry: the Accor perspective
Hélène Roque
12 Microfinance: helping communities to develop
Hans–Ulrich Doerig
13 Sustainability management in the automotive sector
Gerhard Prätorius
14 Beyo nd marketing: CSR as a business strategy for SMEs – the Betapharm story
Nick Tolhurst
15 Sports sponsoring and CSR: lessons from HypoVereinsbank
Clemens Mulokozi and Klaus–Peter Storme
16 Five rules for sustainable supply chain management
Anselm Iwundu
17 Public private partnerships in corporate responsibility
Judith Kohler
18 CSR in developing countries
Isaac H. Desta
19 Carbon offsetting as a CSR strategy
Nick Tolhurst and Aron Embaye
20 Implementing profitable CSR
Oliver Laasch and Ulises Flores
21 CSR 2.0: the evolution and revolution of corporate social responsibility
Wayne Visser
Further reading
Index


Okładka tylna:
Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital “how to” guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager’s job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR.
Divided into bite–size easy–to–read chapters complete with practical checklists or “dos and don’ts”, Responsible Business provides perspectives across different industries and sectors from running micro–finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager’s role in the automotive sector, the IT sector, the hotel business and many more.
“If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe’s ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work–around strategies. Real stuff by real professionals.”
William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility
“The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector.”
Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy
Professor Manfred Pohl is the founder and CEO of the Institute for Corporate Culture Affairs (ICCA). Professor Pohl has written over a hundred books, articles and monographs on topics as varied as business history, culture, politics, corporate ethics and travel.
Nick Tolhurst is Managing Director of the Institute for Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited many publications on CSR, Corporate Culture and Economics including, most recently, the A to Z of CSR and the ICCA Handbook on CSR and writes regularly in the media on CSR and related issues.