Cases to Accompany Contemporary Strategy Analysis

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:Manchester United: Preparing for Life without FergusonStarbucksEasyjet vs. RyanairDVD WarsGoogle
Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal–Mart Stores Inc, Harley–Davidson and General Electric & Jeff Immelt have been updated to 2009.
These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.
Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today′s students and executives to apply key strategy concepts and frameworks to top–level decision making at companies that face critical strategic challenges.
Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com

Spis treści:
Preface
Acknowledgments
1. Madonna
2. Starbucks, February 2009: The Coffee Goes Cold
3. The US Airline Industry in 2009
4. Ford and the World Automobile Industry in 2009
5. Wal–Mart Stores Inc., 2009
6. Manchester United: Preparing for Life without Ferguson
7. Eastman Kodak: Meeting the Digital Chall enge
8. Procter & Gamble’s Organization 2005 Project
9. AirAsia: The World’s Lowest Cost Airline
10. Harley Davidson Inc., July 2008
11. Raisio Group and the Benecol Launch
12. Rivalry in Video Games
13. DVD War of 2005–8: Blu–Ray vs. HD DVD
14. New York Times
15. Eni SpA: Building an International Energy Major
16. American Apparel: Vertically–integrated in Downtown LA
17. Outback Steakhouse: Going International
18. Euro Disney: From Dream to Nightmare
19. Vodafone: Rethinking the International Strategy
20. Richard Branson and the Virgin Group of Companies in 2007
21. Google Inc.: Running Amuk?
22. Bank of America’s Acquisition of Merrill Lynch.
23. Jeff Immelt and the Reinventing of General Electric, 2009
24. W.L. Gore & Associates: Who’s In Charge Here?