Strategic Communication Theory and Practice: The Cocreational Model

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Detailed Contents vii

List of Figures and Tables xv

Foreword xvii

Overview of the Book xix

Part I Elements 1

1 Strategic Communication Concepts 3

2 Theory in SC and the Cocreational Metatheory 25

3 Stakeholders, Publics, Customers, Markets and Audiences 55

4 Strategic Communication Ethics 75

Part II Strategies 99

5 Issues, Issues Management and Crises 101

6 Basic Theories of Strategic Communication 117

7 Risk and Preparedness Communication 137

Part III New Challenges 153

8 Social Media and New Information Technology 155

9 International and Intercultural Strategic Communication 167

10 Strategic Communication in Terrorism and Counterterrorism: The Missing Narrative 175

References and Further Reading 197

Index 223