Transcultural Communication

From local events trending internationally on Twitter, to the growing popularity of global news networks like CNN, Aljazeera, and BBC World, we no longer communicate and consume media within one culture but across many. In Transcultural Communication Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Citing examples from an array of media forms and cultural contexts, Hepp addresses transcultural communication s impact on media regulation, media production, media products and platforms, and media appropriation.

Offering an original and refreshing take on global media, Transcultural Communication is ideal reading for students studying the current international media landscape.

Andreas Hepp is Professor of Media and Communication Studies in the Centre for Media, Communication and Information Research (ZeMKI) at the University of Bremen, Germany. He is the author of Cultures of Mediatization (2013), co–editor, with Friedrich Krotz, of Mediatized Worlds: Culture and Society in a Media Age (2014), and co–editor, with Nick Couldry and Friedrich Krotz, of Media Events in a Global Age (2010).