Inspired!: Take Your Product Dream from Concept to Shelf

"Vik′s passion for entrepreneurship is so contagiousyou can catch it by reading this book."
—Mark Peter Davisentrepreneur, venture capitalist and community organizer
"Thomas Edison remarked that ′genius is one percent inspiration andninety–nine percent perspiration.′ Inspired! will help you find the right balance of strategy and execution to bring your idea to the marketplace. Throughpractical case studies and insights from real experience, Vik′s book isessential reading for any entrepreneur, marketer or innovator."
—John GerzemaChief Insights Officer, Young & Rubicam and coauthor of Spend Shift
"Pushing a new product idea out of the brain and onto the shelf requires a unique skilllset and a lot of tenacity. Vik has both and gracefully shares his lessons learned. Stop dreaming about your great product idea and read this book."
—Scott belskyFounder and CEO, Behance and author of national bestseller Making Ideas Happen

Spis treści:
Preface.
Acknowledgments.
PHASE I DEVELOPMENT.
Chapter 1 Develop the Idea.
Chapter 2 Create Your Product.
Chapter 3 Brand Marketing.
Chapter 4 Design the Process.
PHASE II LAUNCH.
Chapter 5 Packaging a Product.
Chapter 6 Produce Your Product and Platform.
PHASE III ROLLOUT.
Chapter 7 Get Distribution, and Get on the Shelf.
Chapter 8 Demonstrate Local Success.
Chapter 9 Financing Primer.
Notes.
About the Author.
Index.

Nota biograficzna:

VIK VENKATRAMAN is a dreamer, free thinker, and student of life. He is the founder of both Star Power, the first 100% pure starfruit juice sold at specialty grocery stores, andV Bespoke, a fashion company offering affordable, high quality, custom–tailored clothing. Vik is a former brand manager for Red Bull, and as a highly respected entrepreneur and management consultant with Deloitte Consu lting and American Express, he has advised Fortune 500 retail, travel, and consumer productcompanies on a wide range of issues, including operations, marketing strategies, and manufacturing. Vik studied biomedical engineering at ColumbiaUniversity, where he graduated with honors.

Okładka tylna:

"Vik′s passion for entrepreneurship is so contagiousyou can catch it by reading this book."
—Mark Peter Davisentrepreneur, venture capitalist and community organizer
"Thomas Edison remarked that ′genius is one percent inspiration andninety–nine percent perspiration.′ Inspired! will help you find the right balance of strategy and execution to bring your idea to the marketplace. Throughpractical case studies and insights from real experience, Vik′s book isessential reading for any entrepreneur, marketer or innovator."
—John GerzemaChief Insights Officer, Young & Rubicam and coauthor of Spend Shift
"Pushing a new product idea out of the brain and onto the shelf requires a unique skilllset and a lot of tenacity. Vik has both and gracefully shares his lessons learned. Stop dreaming about your great product idea and read this book."
—Scott belskyFounder and CEO, Behance and author of national bestseller Making Ideas Happen