Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

The revised and updated edition of the breakthrough bestseller
Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand′sinfluence, reputation, and profits. Combining high–level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!
Praise for Trust Agents
"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
—Seth Godin, author of Tribes
"Social media may be a phenomenon, but it′s not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
—David B. Thomas, Social Media Manager, SAS

Spis treści:
Acknowledgments.
Introduction.
1. Trust, Social Capital, and Media.
2. Make Your Own Game.
3. One of Us.
4. The Archimedes Effect.
5. Agent Zero.
6. Human Artist.
7. Build an Army.
8. The Trust Agent.
9. What′s Next.
Index.

Nota biograficzna:
Chris Brogan is a leadingauthority on blogs, highly ranked by Technorati.com. With over ten years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today.
Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trus ted audience on the Web.

Okładka tylna:
The revised and updated edition of the breakthrough bestseller
Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand′sinfluence, reputation, and profits. Combining high–level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!
Praise for Trust Agents
"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
—Seth Godin, author of Tribes
"Social media may be a phenomenon, but it′s not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
—David B. Thomas, Social Media Manager, SAS