Business Innovation For Dummies

Channel your creative prowess to boost your success in business
Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy–to–follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.
Think outside the box — learn how to tap into your creative energy and apply it to every area of the business milieu
Take the reigns — make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights
Brainstorm your worries away — find out how to run a successful idea–generating session, from whom to invite to which brainstorming techniques to apply
Turn crisis into progress — discover how creative thinking can turn problems into opportunities for innovative progress
Get the word out — show your team how to trade in old ways of thinking to bring innovation to life
Open the book and find:
The importance of refreshing your sales and marketing functions
Advice on breaking down barriers to change
How to identify your leadership style
Ways to introduce creative practices to your daily routine
Tips on writing a creative brief
Innovative branding strategies and web promotions
How to profit from the product life cycle
Brainstorming ideas to get the creative juices flowing
Learn to:
Harness creative thinking to boost productivity and revenue
Give your company its competitive edge through fresh thinking
Invent new products or services for a changing market
Combine existing ideas or products into a new design

Nota biograficzna:
Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

Okładka tylna:
Channel your creative prowess to boost your success in business
Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy–to–follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.
Think outside the box — learn how to tap into your creative energy and apply it to every area of the business milieu
Take the reigns — make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights
Brainstorm your worries away — find out how to run a successful idea–generating session, from whom to invite to which brainstorming techniques to apply
Turn crisis into progress — discover how creative thinking can turn problems into opportunities for innovative progress
Get the word out — show your team how to trade in old ways of thinking to bring innovation to life
Open the book and find:
The importance of refreshing your sales and marketing functions
Advice on breaking down barriers to change
How to identify your leadership style
Ways to introduce creative practices to your daily routine
Tips on writing a creative brief
Innovative branding strategies and web promotions
How to profit from the product life cycle
Brainstorming ideas to get the creative juices flowing
Learn to:
Harness creative thinking to boost productivity and revenue
Give your company its competitive edge through fresh thinking
Invent new products or servi ces for a changing market
Combine existing ideas or products into a new design