Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

It′s time to join the Social Nation and prosper!
The Rise of the Social Nation captures the burgeoning transformation in how we communicate, collaborate and interact–and how organizations can embrace this transformation.
This book will show you, as an employee or customer, how to use new social technologies, make yourself heard, and make a difference for your company, including new products and better services. As a leader and manager, you′ll find out how to use these tools to harness social interactions to improve your business. This book also provides experience–based prescriptions and strategies that organizations can use to: ∗ Integrate social skills into core business operations and functions∗ Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise∗ Adopt new forms of social leadership across the entire organization∗ Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with your key constituents ∗ Realize tangible economic benefits and ROI
Lastly, this book gives you a proprietary diagnostic assessment to determine your own social readiness, with prescriptions to address identified skill gaps in all of the areas outlined above.
The Rise of the Social Nation lays out the convergence of our social lives with business and gives you the key to prosper by integrating these spheres–both as individuals and as business leaders and managers.