Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Proven methods for promoting your business with online video
What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both—he’s a sought–after marketer for major clients as well as “Nalts,” whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty’s online video success and find out:Why viral video is dead…and why that’s a good thing for your businessHow online “stars” are born and how they can help youMeasuring ROI and performance of online videosIf you can make money from online video (yes, you can!)And much more!
Praise for Beyond Viral
“Kevin Nalty is and has been my go–to guy on all things viral video. You’ll learn andlaugh as Nalts shares his experience and unique expertise.”
—Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca–Cola Company
“This is a must–read for marketers and those interested in learning more about the evolving world of video and social media.”
—Del Ross, Vice President, U.S. Sales and Marketing, InterContinental Hotels Group (Holiday Inn, Crowne Plaza)
“Nalts is a gentleman, a scholar, and a lunatic. Read his book and then destroy it immediately.”
—Tom Green, comedian, actor, and host of TomGreen.com
“Kevin has two things going for him: the experience to know what really works in the online video space and the guts to share his secrets.”
—Joe Michaels, Senior Director, MSN and Bing, Microsoft Corporation

Spis treści:
Forew ord (David Meerman Scott).
Acknowledgments.
About the Author.
Introduction.
Chapter 1 The Least a Marketer Needs to Know.
Chapter 2 Flavors of Video: From Skateboarding Cats to Pro.
Chapter 3 Viral Video Is Dead.
Chapter 4 Video’s Role in the Marketing Funnel.
Chapter 5 The Most Visceral Form of Social Media.
Chapter 6 Inside YouTube.
Chapter 7 Agencies Searching for Role.
Chapter 8 Learning from Online–Video “Stars.”
Chapter 9 Marketing via Webstars.
Chapter 10 Paid Video Advertising.
Chapter 11 Measuring ROI and Performance of Online Video.
Chapter 12 Video and Search Engine Optimization.
Chapter 13 How to Get Popular on YouTube.
Chapter 14 Can You Make Money from Online Video?
Chapter 15 Guerrilla Video for Entrepreneurs and Cause–Related Marketing.
Chapter 16 Learning from Obama Girl by Ben Relles.
Chapter 17 Insider Information: Behind the Curtain.
Chapter 18 The Future of Online Video.
Notes.
Index.

Nota biograficzna:
KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.

Okładka tylna:
Proven methods for promoting your business with online video
What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both—he’s a sought–after marketer for major clients as well as “Nalts,” whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty’s online video success and find out:Why viral video is dead…and why that’s a good thing for your businessHow online “stars” are born and how they can help youMeasuring ROI and performance of online videosIf you can make money from online video (yes, you can!)And much more!
Praise for Beyond Viral
“Kevin Nalty is and has been my go–to guy on all things viral video. You’ll learn andlaugh as Nalts shares his experience and unique expertise.”
—Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca–Cola Company
“This is a must–read for marketers and those interested in learning more about the evolving world of video and social media.”
—Del Ross, Vice President, U.S. Sales and Marketing, InterContinental Hotels Group (Holiday Inn, Crowne Plaza)
“Nalts is a gentleman, a scholar, and a lunatic. Read his book and then destroy it immediately.”
—Tom Green, comedian, actor, and host of TomGreen.com
“Kevin has two things going for him: the experience to know what really works in the online video space and the guts to share his secrets.”
—Joe Michaels, Senior Director, MSN and Bing, Microsoft Corporation