Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

Praise for Roar!
"Kevin Daum′s Roar! is a charming new set of insights destined to help you in all your personal interactions whether in sales or otherwise. Everyone should have an old friend like Lenny."
—Ken Fisher, founder and CEO, Fisher Investments, and columnist, Forbes′ "Portfolio Strategy"
"This is one of the most entertaining business books I′ve read, offering up some of the most essential steps you can take right now to better communicate your idea and win."
—Jennifer Openshaw, columnist, Dow Jones′ MarketWatch
"Nothing is more important than knowing how to specifically communicate your message to customers. Kevin Daum has cracked open an ancient code that has been under our nose for thousands of years—providing a twenty–first–century application of these timeless principles."
—Verne Harnish, "Growth Guy"founder, Entrepreneurs′ Organization (EO)author of Mastering the Rockefeller Habits, CEO, Gazelles
"Daum has nailed the keys to effective selling. Imagine an easy way to learn this, traveling through a fun story and, at the end, walking away with some highly recommended restaurants as a value add. You will truly ′ROAR′ once you finish this book!"
—Jack Daly, CEO, Professional Sales Coach, Inc.

Spis treści:
Chapter 1 The Meeting.
Chapter 2 Visiting the V.P.
Chapter 3 Following Up.
Chapter 4 The 3,500–Year–Old Process.
Chapter 5 The Wise Buyer.
Chapter 6 The Cynical Buyer.
Chapter 7 The Simple Buyer.
Chapter 8 The Disinterested Buyer.
Chapter 9 The Referral.
Chapter 10 The Sales Call.
Epilogue.
Summary of ROAR! Concepts.
Integrating the ROAR! Approach.
Our Inspiration.
Acknowledgments.
About the Authors.
Bonus Chapter and Coupon.

Nota biograficzna:
Kevin Daum is the founder of TAE International, a m arketing consultancy that helps companies deliver The Awesome Experience through compelling messaging, intentional marketing, and memorable delivery. He has a degree in theatre and is an Inc. 500 entrepreneur whose sales and marketing techniques resulted in more than $1 billion in sales. Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program, a former board member of the Entrepreneurs′ Organization (comprising 7,200 CEOs), and the National Columnist for Smart Business magazine. Kevin and his team of consultants deliver programs on customer experience, marketing, and creativity. Visit Kevin online at www.KevinDaum.com.
Daniel A. Turner is President and founder of TCG, an Inc. 500 company that has saved taxpayers over $250 million. Dan is on the board of the Entrepreneurs′ Organization and is a graduate of the MIT Entrepreneurial Executive Leadership program.

Okładka tylna:
Praise for Roar!
"Kevin Daum′s Roar! is a charming new set of insights destined to help you in all your personal interactions whether in sales or otherwise. Everyone should have an old friend like Lenny."
—Ken Fisher, founder and CEO, Fisher Investments, and columnist, Forbes′ "Portfolio Strategy"
"This is one of the most entertaining business books I′ve read, offering up some of the most essential steps you can take right now to better communicate your idea and win."
—Jennifer Openshaw, columnist, Dow Jones′ MarketWatch
"Nothing is more important than knowing how to specifically communicate your message to customers. Kevin Daum has cracked open an ancient code that has been under our nose for thousands of years—providing a twenty–first–century application of these timeless principles."
—Verne Harnish, "Growth Guy"founder, Entrepreneurs′ Organization (EO)author of Mastering the Rockefeller Habits, CEO, Gazelle s
"Daum has nailed the keys to effective selling. Imagine an easy way to learn this, traveling through a fun story and, at the end, walking away with some highly recommended restaurants as a value add. You will truly ′ROAR′ once you finish this book!"
—Jack Daly, CEO, Professional Sales Coach, Inc.