The Retail Doctors Guide to Growing Your Business: A Step–by–Step Approach to Quickly Diagnose, Treat, and Cure

Help Your Business Thrive with the Retail Doctor!
Are you among the thousands of small businesses frustrated by market challenges, willing to change, but unsure of the right path for your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor′s Guide to Growing Your Business is for you.
Whether you′re a mom–and–pop, chain, franchise, or service business, this no–nonsense, accessible guide delivers spot–on advice so you can:
Make over your small business to become profitable
Effectively market your business online
Understand how personality types affect your businessRecognize how mark–ups, price points, and discountsaffect your bottom line
Avoid the common mistakes merchants make in a downturn
Increase your profitability on every transaction
And much more!

Spis treści:
Introduction: What′s Ailing You?
Chapter 1: Financials Are the Vital Signs to Measuring Your Success.
Chapter 2: The Anatomy of Successful Retail Store.
Chapter 3: Your Employees Are Your Most Important Asset How to Hire Right.
Chapter 4: Your Employees Have to Sell or You′re Dead.
Chapter 5: Clone Yourself to Train Effectively.
Chapter 6: Building and Coaching Your Team.
Chapter 7: What You Don′t Know About the Web Could Kill You.
Chapter 8: It′s Up To You Now.
Appendix: The 13 Steps to Being a Top Salesperson.

Nota biograficzna:

Bob Phibbs, known nationwide as the Retail Doctor, is a popular motivational speaker and small business consultant who has transformed thousands of businesses throughout the world with his straightforward, proven advice.
Visit www.retaildoc.com

Okładka tylna:

Help Your Business Thrive with the Retail Doctor!
Are you among the thousands of small business es frustrated by market challenges, willing to change, but unsure of the right path for your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor′s Guide to Growing Your Business is for you.
Whether you′re a mom–and–pop, chain, franchise, or service business, this no–nonsense, accessible guide delivers spot–on advice so you can:
Make over your small business to become profitable
Effectively market your business online
Understand how personality types affect your businessRecognize how mark–ups, price points, and discountsaffect your bottom line
Avoid the common mistakes merchants make in a downturn
Increase your profitability on every transaction
And much more!