Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Measure the success of your social media business strategy
Filling a key need for serious online marketers, Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts. Inside you′ll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web.
"Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you′re focused on measurement, you need his take on it."
—Seth Godin, author, Linchpin
"Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, we′ve got Social Media Metrics, in which Jim provides actionable frameworks and how–tos. This is a desktop reference that professionals should keep in close reach."
—Jeremiah Owyang, Web strategist
"Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem du jour: social media. In a faith–based medium, you′ll learn how to be data driven!"
—Avinash Kaushik, author, Web Analytics 2.0

Spis treści:
Foreword.
Acknowledgments.
Introduction: Getting Started—Understanding the Ground Rules.
Chapter 1 Getting Focused—Identifying Goals.
Chapter 2 Getting Attention—Reaching Your Audience.
Chapter 3 Getting Respect—Identifying Influence.
Chapter 4 Getting Emotional—Recognizing Sentiment.
Chapter 5 Getting Response—Triggering Action.
Chapter 6 Getting the Message—Hearing the Conversation.
Chapter 7 Getting Results—Driving Business Outcomes.
Chapter 8 Getting Buy–In—Convincing Your Colleagues.
Chapter 9 Getting Ahead—Seeing the Future.
Appendix: Resources.
Index.

Nota biograficzna:
Jim Sterne produced the world′s first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.

Okładka tylna:
Measure the success of your social media business strategy
Filling a key need for serious online marketers, Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts. Inside you′ll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web.
"Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you′re focused on measurement, you need his take on it."
—Seth Godin, author, Linchpin
"Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, we′ve got Social Media Metrics, in which Jim provides actionable frameworks and how–tos. This is a desktop reference that professionals should keep in close reach."
—Jeremiah Owyang, Web strategist
"Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem du jour: social media. In a faith–based medium, you′ll learn how to be data driven!"
—Avinash Kaushik, author, Web Analytics 2.0