The Ride of a Lifetime: Doing Business the Orange County Choppers Way

The Ride Of A Lifetime
Foreword by Dave Letterman
"The Ride of a Lifetime is a smart, tough–as–nails guide to business success that every entrepreneur should read."
—International Lifestyle Magazine (2009)
If you think ripping down the highway on a badass custom chopper is the ultimate thrill ride, try running your own business. Bikers and entrepreneurs share at least one trait—they do it their way, without compromise.
The Ride of a Lifetime takes you inside the head of Paul Teutul, Sr., and shows you how he runs the world′s most famous bike–building business, Orange County Choppers. If you only know Paul from American Chopper, you don′t know the values upon which he built the business, the risks he took to get there, or how he manages the ups and downs of life as an entrepreneur.
The Ride of a Lifetime takes you beyond the television show to reveal the real nuts and bolts of running a successful business. Teutul is loud, brash, and in your face. But he′s got the kind of real–world business insight you can′t get from a seminar or an MBA. So put on your boots and tighten up your chinstrap, because building a business isn′t some joyride—but it IS The Ride of a Lifetime.

Nota biograficzna:

Paul Teutul, Sr., a veteran of the Merchant Marine during the Vietnam War, is the founder of Orange County Choppers, one of the world′s premier builders of custom motorcycles. Since 2002, he and his business have been the subject of the hit TLC show American Chopper. For more information, please visit www.orangecountychoppers.com.

Okładka tylna:

The Ride Of A Lifetime
Foreword by Dave Letterman
"The Ride of a Lifetime is a smart, tough–as–nails guide to business success that every entrepreneur should read."
—International Lifestyle Magazine (2009)
If you think ripping down the highway on a badass custom chopper i s the ultimate thrill ride, try running your own business. Bikers and entrepreneurs share at least one trait—they do it their way, without compromise.
The Ride of a Lifetime takes you inside the head of Paul Teutul, Sr., and shows you how he runs the world′s most famous bike–building business, Orange County Choppers. If you only know Paul from American Chopper, you don′t know the values upon which he built the business, the risks he took to get there, or how he manages the ups and downs of life as an entrepreneur.
The Ride of a Lifetime takes you beyond the television show to reveal the real nuts and bolts of running a successful business. Teutul is loud, brash, and in your face. But he′s got the kind of real–world business insight you can′t get from a seminar or an MBA. So put on your boots and tighten up your chinstrap, because building a business isn′t some joyride—but it IS The Ride of a Lifetime.