Social Media 101: Tactics and Tips to Develop Your Business Online

From the bestselling author of Trust Agents
Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits—are you?
With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one–stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. The short, powerful chapters can be read all together or as needed, and are packed with real–world examples of companies′ and individuals′ right steps and missteps.
"Chris offers clever insights and is always at the front of the learning curve."—Ferg DevinsChief Public Affairs Officer, Molson Coors Canada
"Everything you wanted to know about social media but were afraid to ask—from the guy who put the human touch back into social media."—Jennifer CisneyKodak Chief Blogger and Social Media Manager

Spis treści:
1. Above All Else—People.
2. What Social Media Does Best.
3. Social Media Does Not Replace Marketing Strategy.
4. Making Business Sense of Social Media.
5. Social Media as Personal Power.
6. Social Media for Your Career.
7. Threading Some Trends Together.
8. The Vital Importance of Your Network.

Nota biograficzna:

Chris Brogan is a widely read blogger on the subject of social media and its impact on business communication. He is the cofounder of PodCamp, the international new media conference series focused on the use of social media to build business and personal relationships. Find him at chrisbrogan.com.

Okładka tylna:

From the bestselling author of Trust Agents
Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach thei r customers in order to grow their businesses and profits—are you?
With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one–stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. The short, powerful chapters can be read all together or as needed, and are packed with real–world examples of companies′ and individuals′ right steps and missteps.
"Chris offers clever insights and is always at the front of the learning curve."—Ferg DevinsChief Public Affairs Officer, Molson Coors Canada
"Everything you wanted to know about social media but were afraid to ask—from the guy who put the human touch back into social media."—Jennifer CisneyKodak Chief Blogger and Social Media Manager