Six Steps to Creating Profit: A Guide for Small and Mid–Sized Service–Based Businesses

Six Steps to Creating Profit
"In this easy–to–digest book, Pat Sigmon has created the advanced business management checklist that every small business owner should keep on their desk. She has captured hundreds of useable, practical, and easily implemented thoughts and tactics that will help the typical business owner reach their next level of growth and profitability. While no one could put all these suggestions into practice at once, putting them all into practice one at a time is a worthy business planning and execution exercise."—Dan Kraus, President, Leading Results, Inc.
"In Chapter Six, ′Making Everyone a Salesperson,′ author Pat Sigmon has done a masterful job laying out a step–by–step process on how to enlist everyone company–wide to think sales. This book is a must read for every small to mid–sized business owner who realizes that instilling a ′sales culture′ is paramount to future growth and sustainability in today′s economy."—Chris Robinson, Regional Sales Manager, SugarCRM
"As a good manager, make sure you have several hours to read this book cover to cover . . . I found it difficult to mark my place and wait another day to read the next chapter. In today′s unprecedented economy . . . every owner and key manager needs to know the facts that Pat has made so clear to us in these six simple chapters. This book is clearly a wakeup call to refocus on the reality of running our service based businesses for a solid return on our investment, every single day. Pat reminds us that not only is our economy changing daily, but also the way we all have been doing business is rapidly becoming obsolete."—William H. Mills, Chairman and CEO, ClickBase Corporation

Spis treści:
Foreword.
Preface.
Acknowledgments.
Introduction.
Chapter 1 Changing the Rules of Operation.
Increasing Sales.
Decreasing Expenses.
Streamlini ng Administration.
In Summary.
Chapter 2 Staying Visible and Connected.
Increasing Credentials.
Growing Affiliations.
In Summary.
Chapter 3 Maximizing Cash Flow.
Keeping the Cash Flowing.
Knowing Your Budget.
Working to the Bottom Line.
In Summary.
Chapter 4 Streamling Management Costs.
Changing the Back–Office Focus.
Managing for Profit.
In Summary.
Chapter 5 Raising the Marketing Bar.
Networking.
Covering All Bases.
Strategizing.
In Summary.
Chapter 6 Making Everyone a Salesperson.
Enlisting the Troops.
Creating a Mantra.
In Summary.
Conclusion.
Appendix A: The How–To Guide to Creating Profit. 
Deciding What Changes Should Be Made.
Appendix B; Scheduling the Changes. 
About the Author.
Index.

Nota biograficzna:
PATRICIA SIGMON is the founder of LPS Consulting, which helps companies manage IT systems through their entire lifecycle from planning to the introduction of new systems and integration with existing ones while providing training and in–house support. She is also the founder of David Advisory Group, which meets the needs of CEOs and business owners, whose excellence in service and product development requires expert practice management assistance to reap profits and sustain longevity.

Okładka tylna:

Six Steps to Creating Profit
"In this easy–to–digest book, Pat Sigmon has created the advanced business management checklist that every small business owner should keep on their desk. She has captured hundreds of useable, practical, and easily implemented thoughts and tactics that will help the typical business owner reach their next level of growth and profitability. While no one could put all these suggestions into practice at once, putting them all into practice one at a time is a worthy business planning and execution exercise."—Dan Kraus, President, Leading Results, Inc.
"In Chapter Six, ′Making Everyone a Salesperson,′ author Pat Sigmon has done a masterful job laying out a step–by–step process on how to enlist everyone company–wide to think sales. This book is a must read for every small to mid–sized business owner who realizes that instilling a ′sales culture′ is paramount to future growth and sustainability in today′s economy."—Chris Robinson, Regional Sales Manager, SugarCRM
"As a good manager, make sure you have several hours to read this book cover to cover . . . I found it difficult to mark my place and wait another day to read the next chapter. In today′s unprecedented economy . . . every owner and key manager needs to know the facts that Pat has made so clear to us in these six simple chapters. This book is clearly a wakeup call to refocus on the reality of running our service based businesses for a solid return on our investment, every single day. Pat reminds us that not only is our economy changing daily, but also the way we all have been doing business is rapidly becoming obsolete."—William H. Mills, Chairman and CEO, ClickBase Corporation