On–Premise Catering: Hotels, Convention Centers, Arenas, Clubs, and More

A comprehensive, contemporary guide to modern on–premisecatering principles and practices

To succeed in today′s competitive and sophisticated on–premisecatering market, catering professionals must be versed in a numberof business and human relations skills, from basic accounting andmarketing principles to working with intermediaries and suppliers.On–Premise Catering is the only complete guide that givesyou all the knowledge and skills you need to succeed. This updatedSecond Edition covers new trends like online and socialmedia marketing, as well as modern décor, effective menuwriting, and catering in stadiums, casinos, and other largevenues.

Written by celebrated catering educators with input from membersof the National Association of Catering Executives (NACE),On–Premise Catering is the definitive professional′s deskreference and a complete guide for aspiring professionals. Everyvital aspect of the business is covered in depth, from developingproposals to setting up function spaces, from pricing mealfunctions to staffing events. Written for both professionals andstudents, On–Premise Catering is a thorough and practicalguide to this exciting and dynamic field.

Preface xi

CHAPTER 1 Overview of On–Premise Catering 1

CHAPTER 2 Sales and Marketing 35

CHAPTER 3 Theme Parties, Weddings, Outdoor Parties, and SpecialEvents 109

CHAPTER 4 Meal Functions 145

CHAPTER 5 Beverage Functions 187

CHAPTER 6 Function Room Selection and Setup 221

CHAPTER 7 Production and Service Planning 265

CHAPTER 8 Intermediaries and Suppliers 305

CHAPTER 9 Staffi ng 333

CHAPTER 10 Financial Controls and Reports 353

CHAPTER 11 Working with Other Departments 393

Glossary 419

Notes 453

Appendix 455

Index 467

Cheryl Sgovio, CPCE, is Director of Catering andConvention Sales at the Thomas & Mack Center, Sam Boyd Stadium,and Cox Pavilion, all at the University of Nevada Las Vegas.

John M. Stefanelli, PhD,is a professor in the Food andBeverage Department of the Harrah Hotel College at the Universityof Nevada Las Vegas.