Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage

Praise for Strategic Learning
"Strategic Learning has become a vital element of how we think about the future in Ericsson. The wisdom of Willie Pietersen′s approach to strategy has helped us move from planning rituals to strategy as learning, and has made a big difference to the way we work."
—Hans Vestberg, President and CEO, Ericsson
"Strategic Learning is the best method I′ve ever found for creating winning strategies."
—Michael Mahoney, Company Group Chairman, Johnson & Johnson
"Pietersen′s focus on creating highly adaptive and dynamic strategy is essential for our turbulent times. His Strategic Learning process forces companies to confront difficult truths presented by the marketplace and helps them thrive amid uncertainty."
—Jill Spencer, Executive Vice President, Federal Home Loan Bank of Atlanta
"Strategic Learning and Willie Pietersen have had an amazing impact on the Girl Scouts, helping us create a transformational strategy to bring relevance to a ninety–seven–year–old organization. We are confident that we are now focusing on the few things that are making the biggest difference."
—Kathy Cloninger, Chief Executive Officer, Girl Scouts of the USA
"Willie Pietersen′s deep insights about strategy and leadership have helped our commercial and medical leaders understand how we can move from merely doing strategy to excelling at it."
—David Epstein, President and CEO, Novartis Oncology, Novartis Molecular Diagnostics

Spis treści:
Part I: What Every Organization Needs to Know About Strategy.
Introduction: Winning in Today’s Hypercompetitive Environment.
Chapter 1: The Real Job of Strategy.
Chapter 2: Defining Competitive Advantage: How Much More Value Do You Deliver Than Your Competitors?
Part II: Applying Strategic Learning to Create an Adaptive Enterprise.
Chapter 3: Strategic Learning: Four Key Steps, One Cycle.
Chapter 4: LEARN: Using a Situation Analysis to Generate Superior Insights about Your External Environment and Your Own Realities.
Chapter 5: FOCUS: Clarifying Your Winning Proposition and Identifying Your Key Priorities.
Chapter 6: ALIGN: Mobilizing Your Entire Organization Behind Your Strategy.
Chapter 7: Overcoming Resistance to Change and Driving Momentum.
Chapter 8: Translating Your Strategy Into a Compelling Leadership Message.
Chapter 9: EXECUTE: Implementing and Experimenting in the Strategic Learning Cycle.
Part III: Integrating Strategy and Leadership.
Chapter 10: Leading Through a Crisis.
Chapter 11: Becoming an Integrated Leader.
Conclusion: The 5 C′s: Choices, Clarity, Change, Courage and Compassion.
Appendix.

Nota biograficzna:

Willie Pietersen was raised in South Africa and received a Rhodes Scholarship to Oxford University. After practicing law, he embarked on an international business career, serving as the CEO of multibillion–dollar businesses such as Lever Foods, Seagram USA, Tropicana, and Sterling Winthrop′s Consumer Health Group. Since 1998, Pietersen has been Professor of the Practice of Management at the Columbia University Business School. He has served as teacher and advisor to many global companies, including Boeing, Deloitte, DePuy, Ericsson, ExxonMobil, Novartis, SAP, and the Girl Scouts of the USA. He is the author of Reinventing Strategy, which is widely used by organizations as a guide to the creation of winning strategies, and has been translated into Spanish and Chinese.
For more information about the application of Strategic Learning, visit www.williampietersen.com.

Okładka tylna:

Praise for Strategic Learning
"Strategic Learning has become a vital element of how we think about the future in Ericsson. The wisdom of Willie Pietersen′s approach to strategy has helped us move from planning rituals to strategy as learning, and has made a big difference to the way we work."
—Hans Vestberg, President and CEO, Ericsson
"Strategic Learning is the best method I′ve ever found for creating winning strategies."
—Michael Mahoney, Company Group Chairman, Johnson & Johnson
"Pietersen′s focus on creating highly adaptive and dynamic strategy is essential for our turbulent times. His Strategic Learning process forces companies to confront difficult truths presented by the marketplace and helps them thrive amid uncertainty."
—Jill Spencer, Executive Vice President, Federal Home Loan Bank of Atlanta
"Strategic Learning and Willie Pietersen have had an amazing impact on the Girl Scouts, helping us create a transformational strategy to bring relevance to a ninety–seven–year–old organization. We are confident that we are now focusing on the few things that are making the biggest difference."
—Kathy Cloninger, Chief Executive Officer, Girl Scouts of the USA
"Willie Pietersen′s deep insights about strategy and leadership have helped our commercial and medical leaders understand how we can move from merely doing strategy to excelling at it."
—David Epstein, President and CEO, Novartis Oncology, Novartis Molecular Diagnostics