Get Seen: Online Video Secrets to Building Your Business

Use online video to Get Seen anddrive your business to new heights
The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long–term customer engagement.
Are you paying attention? Are you getting your business seen?
In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Look inside for: Real case studies of businesses using video toboost exposure and grow salesTools and strategies for expanding your business intothe social WebSimple step–by–step guidelines and clever ideas forrecording, editing, and exporting videoTips on building a community around your content,increasing your views and your exposure, andgetting your content to go viral
Video is the ideal way to tell your story, which leads to more business.If you′re ready to take full advantage of the newest resource in thesocial media arsenal, Get Seen is the guidebook you need.
"Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he′s put that advice and more into this ridiculously thorough guide."
—JIMMY FALLON, Late Night with Jimmy Fallon

Spis treści:
Foreword by David Meerman Scott.
Introduction.
CREATING 
Chapter 1: Choosing a Camera.
Chapter 2: Lighting and Sound.
Chapter 3: Making Videos Without a Video Camera.
Chapter 4: Recording and Shooting.
Chapter 5: Editing. 
SHARING 
Chapter 6: Uploading.
Chapter 7: Broadcast Live.
Chapter 8: Video Bloggin g—Why You Might Want A blog.
Interviews.
Acknowledgements.
About the Author.
Index. 
 

Nota biograficzna:
Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web′s early video startups. For more information, please visit: stevegarfield.com/getseen

Okładka tylna:
Use online video to Get Seen anddrive your business to new heights
The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long–term customer engagement.
Are you paying attention? Are you getting your business seen?
In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Look inside for: Real case studies of businesses using video toboost exposure and grow salesTools and strategies for expanding your business intothe social WebSimple step–by–step guidelines and clever ideas forrecording, editing, and exporting videoTips on building a community around your content,increasing your views and your exposure, andgetting your content to go viral
Video is the ideal way to tell your story, which leads to more business.If you′re ready to take full advantage of the newest resource in thesocia l media arsenal, Get Seen is the guidebook you need.
"Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he′s put that advice and more into this ridiculously thorough guide."
—JIMMY FALLON, Late Night with Jimmy Fallon