Managing Innovation, Design and Creativity

There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity 2nd edition brings these three strands together in a discussion built around a collection of up–to–date case studies.
New features to this edition:Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millenniumExploration of leading edge topics such as understanding discontinuous innovation, open innovation and user–led innovationThe new chapter is supported with two new case studiesStronger emphasis on the role of design, using Procter & Gamble and BMW as examples.General expansion and revision of other chapters according to current research
Managing Innovation, Design and Creativity, 2nd edition has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.
Dr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation.  For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteo n). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.

Spis treści:
Introduction
Chapter I What are innovation, creativity and design?
Innovation
Creativity
Design
Reading suggestions:
Some useful websites
Chapter II Innovation = creativity & commercialisation
Case Study 1 BBC’s ‘Walking with dinosaurs
Appendix I Meet the Dinosaurs
Appendix II Stages of the animation process
Appendix III Excerpt from Brand Guide
Appendix IV Awards as of 30th October 2001
Chapter III Structured processes for developing new products
The evolution of the new product development process
The Stage–Gate Process
Development Funnel and Product Portfolio Management
The role of the project leader
Reading suggestions:
Some useful websites:
Chapter IV A note on globalisation
Myth or Reality?
Definitions
Enablers and drivers of Globalisation
Advantages of Global Innovation
The Flipside of the Coin
Obstacles to Global Innovation
How to structure for R&D in a global context?
What does Global mean in the context of new product development?
What to consider when going global
Summary
Reading Suggestions
Useful Websites:
Chapter V Innovation & branding for the web
Case Study 2 ihavemoved.com – A
Appendix I Background to the 4 founders
Chapter VI Strategy – emergent or planned, and other issues
Strategy – planned or emergent?
Strategy and Innovation
Useful Concepts and Frameworks for Strategy Development
Design and Strategy
Reading Suggestions
Some useful Websites:
Chapter VII Branding and Innovation
What is a Brand?
Brands and innovation – a closer look
Brands and the web
Reading Suggestions
Som e useful websites:
Chapter VIII The value of market research
Case study 3 Black & Decker’s Quattro
Appendix I Company History
Appendix II Capital Appropriation Request, Summary Extracts
Chapter IX Approaches to Market Research
What is it about market research?
Traditional approaches towards market research
The Future
Reading Suggestions
Some useful website
Chapter X A note on teams
Team composition
Reading Suggestions
Some useful website
Chapter XI Collaboration – innovation in manufacturing
Case Study 4 The Lotus Elise
Chapter XII The role of prototypes
Why use prototypes?
What prototype?
Problems with prototypes
Reading Suggestions
Some useful website
Chapter XIII Collaborating for innovation
Some background
Reasons for and benefits of collaboration
What gets in the way of collaboration
How to make collaboration work
Open innovation and user–led innovation
Reading Suggestions
Chapter XIV Innovation & industry context
Case Study 5 Roche – Saquinavir
Appendix I Team members
Appendix II Drug Discovery Value Chain
Chapter XV The effects of industry and cultural context
Why think about context?
Understanding constraints
Contextual factors at the industry level
Contextual factors – the national level
Chapter XVI Informal networks and the management of knowledge
Informal networks
What is knowledge?
The importance of knowledge management
The management of knowledge
Reading Suggestions
Some useful website
Chapter XVII Innovation for the environment
Case Study 6 Plastwood by Dumfries Recycling
Appendix I Alternatives to Recycling
Appendix II Recycling at BPI
Chapter XVIII Green design – clean environment or clean conscious?
The argument for environmentally responsible design
What are environme ntally responsible products?
Natural capitalism versus ‘green design’
The role of the designer
Reading suggestions:
Some useful websites
Chapter XIX Note on Intellectual Property Rights (IPR)
Types of intellectual property rights
Reading suggestions:
Some useful websites
Chapter XX Innovation in large organisations
Case Study 7 GKN –Light Composite Joint Disk
Appendix I Manufacturing Flow for the CDJ
Appendix II Summary of technical & commercial advantages and technical limitations
Chapter XXI Organising for innovation
The process route
Incremental versus radical – what’s the difference?
The people route
A holistic approach to innovation
Innovation roles
Reading suggestions:
Some useful websites
Chapter XXII Venturing – beyond company boundaries
Avenues for realising innovation
The Venture Capital Industry
Finding venture capital
Sources of external funding
Reading suggestions:
Some useful websites
Chapter XXIII Innovation in Financial Services
Case study 8 Shared Appreciation Mortgage – Bank of Scotland
Appendix I Additional Information
Chapter XXIV Innovation in the service industry
Particularities about the service industry
Design and service development
Service development – what drives success?
Suggested Reading
Useful Websites
Chapter XXV Failure, risk and measuring in innovation
What underpins success and causes failure?
The complexity framework
Is failure really failure?
Minimising risk of failure – risk management
Measuring success
Suggested Reading
Chapter XXVI Building for innovation
Case Study 9 John McAslan & Partner
Appendix I Main players involved in the design & build of Yapi Kredi Bank
Appendix II Development of the John Lewis Partnership
Chapter XXVII Company culture &