Y–Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business

Praise for Y–Size Your Business
"Jason′s insights into the Gen Y employee are both original and eye–opening. His engaging and timely book will help employers from every industry better understand their Gen Y employees and, more importantly, make a powerful connection with them that can reap huge rewards for all."
—Kathleen Taylor, President and Chief Operating Officer, Four Seasons Hotels and Resorts
"Jason brings a valuable new perspective to the Gen Y employment conversation. He shows you how to make the most of his generation′s strengths while building on the talents of employees of all ages."
—Dan Beem, President, Cold Stone Creamery & International
"Jason Ryan Dorsey is able to build the bridge of understanding between generations. He gets us. He gets them. And in Y–Size Your Business, he gives us the tools to translate, adapt, and embrace the fastest growing generation in the workplace."
—Betsy McLaughlin, CEO, Hot Topic
"Y–Size Your Business delivers the behind–the–scenes insight and practical how–to that business leaders need to compete in our global economy. The Y–Size approach will make your Gen Y employees more valuable from their very first day."
—Steve Fleming, Executive Vice President of Sales, Ceridian Canada
"If you want to build a winning team, you need to have heavy Gen Y representation. Jason′s book shows you how to recruit, motivate, retain, and maximize this new generation of digital natives."
—Tim Sanders, former Chief Solutions Officer, Yahoo!, and author of Love Is the Killer App
"Engaging and connecting with Gen Y is crucial in today′s workplace. Jason not only understands this, he has lived it! In Y–Size Your Business, he lets us in on the secret in a relatable and highly entertaining way. This book is full of step–by–step ideas that are easy to learn and ready to implement. "
—Barry Sims, CEO, Taco John′s International

Spis treści:
Chapter 1 Hiring Gen Y Makes Dollars and Sense.
Chapter 2 Behind the Scenes (and Screen Names) with Gen Y.
Chapter 3 Four Generations, One Workplace, Lots of Issues.
Chapter 4 An Overview on How to Y–Size Your Business.
Chapter 5 What Gen Y Really Looks for in a Job.
Chapter 6 Attract Quality Gen Y Employees Faster than Free Pizza at 2 am.
Chapter 7 Day One Is All–Important.
Chapter 8 Orientation: Confirming Our Fit within Your Culture.
Chapter 9 Keep Gen Y Engaged @ Work.
Chapter 10 Develop Gen Y Talent by Making “Good Enough” Unacceptable.
Chapter 11 Professionalism Is More Than Bling.
Chapter 12 Motivate Gen Y by NOT Giving Us a Trophy.
Chapter 13 Retain Gen Y—and Our Enthusiasm.
Chapter 14 Lead Me to Loyalty.
Chapter 15 Build A Talent Pipeline Like American Idol.
A Call to Action: Why Reach Out to Gen Y—Your Legacy and Opportunity.
Acknowledgments.
About the Author.
Index.

Nota biograficzna:
Jason Ryan Dorsey is an award–winning entrepreneur and an acclaimed keynote speaker often referred to as "The Gen Y Guy"®. He has been featured as a Generation Y expert on 60 Minutes, 20/20, the Today show, and The View, as well as in Fortune magazine.

Okładka tylna:
Praise for Y–Size Your Business
"Jason′s insights into the Gen Y employee are both original and eye–opening. His engaging and timely book will help employers from every industry better understand their Gen Y employees and, more importantly, make a powerful connection with them that can reap huge rewards for all."
—Kathleen Taylor, President and Chief Operating Officer, Four Seasons Hotels and Resorts
"Jason brings a valuable new perspective to the Gen Y employment conversation. He shows you how to make the most of his generati on′s strengths while building on the talents of employees of all ages."
—Dan Beem, President, Cold Stone Creamery & International
"Jason Ryan Dorsey is able to build the bridge of understanding between generations. He gets us. He gets them. And in Y–Size Your Business, he gives us the tools to translate, adapt, and embrace the fastest growing generation in the workplace."
—Betsy McLaughlin, CEO, Hot Topic
"Y–Size Your Business delivers the behind–the–scenes insight and practical how–to that business leaders need to compete in our global economy. The Y–Size approach will make your Gen Y employees more valuable from their very first day."
—Steve Fleming, Executive Vice President of Sales, Ceridian Canada
"If you want to build a winning team, you need to have heavy Gen Y representation. Jason′s book shows you how to recruit, motivate, retain, and maximize this new generation of digital natives."
—Tim Sanders, former Chief Solutions Officer, Yahoo!, and author of Love Is the Killer App
"Engaging and connecting with Gen Y is crucial in today′s workplace. Jason not only understands this, he has lived it! In Y–Size Your Business, he lets us in on the secret in a relatable and highly entertaining way. This book is full of step–by–step ideas that are easy to learn and ready to implement."
—Barry Sims, CEO, Taco John′s International