Duck and Recover: The Embattled Business Owners Guide to Survival and Growth

How Your Business Can Survive and Prosper in an Uncertain Economy
Inside, business growth expert Steven S. Little focuses on an embattled business leader′s most immediate challenges and the most attractive opportunities. Short on theory and filled with practical, no–nonsense advice, Duck and (re)Cover delivers:
STARK NEW REALITIES
CREATIVE CASH CONTROLS
PROACTIVE PLANNING TECHNIQUES
EFFICIENT MARKETING STRATEGIES
POTENTIAL UNTAPPED OPPORTUNITIES
PROVEN GROWTH INITIATIVES
PRAISE FOR STEVEN S. LITTLE′S The 7 Irrefutable Rules of Small Business Growth
"This is a readable, sometimes funny, and always wise book. It′s valuable both to small business owners and to the chambers and other organizations that serve small business."
—MICK FLEMING, President and CEO, American Chamber of Commerce Executives
"Steve goes straight to the heart of what makes business work and packs practical how–to′s from start to finish. More than just an engaging read, this book delivers the goods on how to create and sustain a winning small business."
—JOE CALLOWAY, bestselling author of Becoming a Category of One, Indispensable, and Work Like You′re Showing Off

Spis treści:
Introduction Stark Realities.
SECTION I PRESSING IMMEDIACIES.
Chapter 1 What Is Your Reality?
Chapter 2 Triage and Tourniquets.
Chapter 3 All Hail the Cash King.
Chapter 4 Keep Your Customers.
Chapter 5 Plan for Action.
Chapter 6 TRUST and Your People.
Chapter 7 Enlist Outside Expertise.
Chapter 8 Maintain Your Marketing.
Chapter 9 Price for Profit.
SECTION II GROWTH OPPORTUNITIES.
Chapter 10 Get Out of Your Bunker.
Chapter 11 Fill Market Vacuums.
Chapter 12 Partner for Profit.
Chapter 13 Pursue Potential Acquisitions.
Chapter 14 Put Better Tools to Work.
Chapter 1 5 Green is Growing.
Chapter 16 Catch a Falling Star.
Chapter 17 Train the Talented.
Chapter 18 Revisit the Rules.
Index.

Nota biograficzna:
Steven S. Little is an expert on the subject of business growth and the future of opportunity. A former president of three fast–growth companies, he now advises thousands of business leaders each year. Steven is also the author of The 7 Irrefutable Rules of Small Business Growth and The Milkshake Moment, both from Wiley. Visit his Web site at www.stevenslittle.com.

Okładka tylna:
How Your Business Can Survive and Prosper in an Uncertain Economy
Inside, business growth expert Steven S. Little focuses on an embattled business leader′s most immediate challenges and the most attractive opportunities. Short on theory and filled with practical, no–nonsense advice, Duck and (re)Cover delivers:
STARK NEW REALITIES
CREATIVE CASH CONTROLS
PROACTIVE PLANNING TECHNIQUES
EFFICIENT MARKETING STRATEGIES
POTENTIAL UNTAPPED OPPORTUNITIES
PROVEN GROWTH INITIATIVES
PRAISE FOR STEVEN S. LITTLE′S The 7 Irrefutable Rules of Small Business Growth
"This is a readable, sometimes funny, and always wise book. It′s valuable both to small business owners and to the chambers and other organizations that serve small business."
—MICK FLEMING, President and CEO, American Chamber of Commerce Executives
"Steve goes straight to the heart of what makes business work and packs practical how–to′s from start to finish. More than just an engaging read, this book delivers the goods on how to create and sustain a winning small business."
—JOE CALLOWAY, bestselling author of Becoming a Category of One, Indispensable, and Work Like You′re Showing Off