Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application

A concise, visually based introduction to graphic design methodologies

Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes:

Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form–makers to cultural participants a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender

As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer′s definitive resource for defining their purpose, and producing work that is original, appropriate, responsible and inspiring.

ix Introduction

xiii Problem Seeking and Solving

1 Chapter 1 Looking Broadly

13 Chapter 2 Interpreting

27 Chapter 3 Targeting

45 Chapter 4 Creating

63 Chapter 5 Looking Closer

89 Timeline

93 Terms

99 Study Questions

103 Exercises

109 Endnotes

110 Bibliography

112 Index

116 Image Credits

119 Essay

John Bowers is Chair of the Visual Communication Design Department at the School of the Art Institute of Chicago. He is a past board member of the Graphic Design Education Association (GDEA) and a frequent lecturer on design theory and issues.