Found Money: Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business

foreword by michael gerber
author of the e–myth revisited
Steve Wilkinghoff
Found Money
Simple Strategies for Uncoveringthe Hidden Profit Andcash Flow In Your Business
Praise for Found Money
"Steve′s book hits the nail on the head. It tells why and shows how to identify, improve, and track the parts of your business that actually make you money. And that lets you maximize your profit, fun, and free time. If you′re going to Book Yourself Solid, go Beyond Booked Solid, and truly Think Big, make sure you′re doing it with a business that makes money and lets you live your life at a higher level."
—Michael Port, author of The Think Big Manifesto
"Wilkinghoff gets my vote as the matchmaker of the year because he has effortlessly married financial success and marketing to fulfillment and happiness. Readers of this book who act on the information within its pages have a great chance to live happily ever after."
—Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the GuerrillaMarketing series of books, with more than 15 million copies sold in 49 languages
"You need a road map in order to connect with customers who appreciate that you are utterly yourself. This book says ′worry not about the tough–to–please customers and go after customers you can depend on with a vengeance!′ In Punk Marketing, we designed the go–for–gusto manifesto for marketers. Here′s a manifesto for profiting in every way possible!"
—Richard Laermer, author of Punk Marketing and 2011: Trendspotting for the Next Decade
"Wilkinghoff is a master money advisor with a marketing mind. His Found Money system puts his down–to–earth concepts into an easy–to–follow road map that will change the way you view the power of money in your business. If you want to put money to work in your business, then buy this book."
—Sean Moher, creator of the Gr oovy Grapes® Tasting Experience Blueprint
"Not only does Steve reveal the bull′s–eye to you, but perhaps most importantly, he walks you step by step right up to it, so you can reach out and hit it for the very first time. And man does it feel great! Awesome concept. Awesome book. Simply a must for any business owner."
—Mike Doughty, Managing Director, The Knowledge Gym (NZ) Ltd.
"This is a must–read book for entrepreneurs who want to channel their energies into a high–octane lifestyle while building a more profitable business."
—Evelyn Jacks, President of The Knowledge Bureau and bestselling author of forty books including Essential Tax Facts and Master Your Taxes

Spis treści:
Acknowledgments.
Foreword.
Preface.
Chapter 1: What′s the Purpose of Your Business?
Chapter 2: When Does Your Business Make Money?
Chapter 3: Making Money – Net Profit.
Chapter 4: Making Money – Return on Investment.
Chapter 5: Making Money – Positive Cash Flow.
Chapter 6: Is YOUR Business Making You Money?
Chapter 7: Which Products Make You Money? (And Which Ones Don′t)?
Chapter 8: Gross Margin Math.
Chapter 9: Which Customers Make You Money? (And Which Ones Don′t)?
Chapter 10: Your Customer Profitability Map.
Chapter 11: Found Money Math (It′s Fun – Really).
Chapter 12: Your Pricing Bootcamp.
Chapter 13: The End of the Line – And Just the Beginning.
About the Author.
Index.

Nota biograficzna:

Steve Wilkinghoff has helped hundreds of businesses reach their full potential during his sixteen years as a consultant. He is a Chartered Accountant, a Certified Guerrilla Marketing Coach, and an active speaker.

Okładka tylna:

foreword by michael gerber
author of the e–myth revisited
Steve Wilkinghoff
Found Money
Simple Strategies for Uncoveringthe Hidden Profit Andcash Flow In Your Business
Praise for Found Money
"Steve′s book hits the nail on the head. It tells why and shows how to identify, improve, and track the parts of your business that actually make you money. And that lets you maximize your profit, fun, and free time. If you′re going to Book Yourself Solid, go Beyond Booked Solid, and truly Think Big, make sure you′re doing it with a business that makes money and lets you live your life at a higher level."
—Michael Port, author of The Think Big Manifesto
"Wilkinghoff gets my vote as the matchmaker of the year because he has effortlessly married financial success and marketing to fulfillment and happiness. Readers of this book who act on the information within its pages have a great chance to live happily ever after."
—Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the GuerrillaMarketing series of books, with more than 15 million copies sold in 49 languages
"You need a road map in order to connect with customers who appreciate that you are utterly yourself. This book says ′worry not about the tough–to–please customers and go after customers you can depend on with a vengeance!′ In Punk Marketing, we designed the go–for–gusto manifesto for marketers. Here′s a manifesto for profiting in every way possible!"
—Richard Laermer, author of Punk Marketing and 2011: Trendspotting for the Next Decade
"Wilkinghoff is a master money advisor with a marketing mind. His Found Money system puts his down–to–earth concepts into an easy–to–follow road map that will change the way you view the power of money in your business. If you want to put money to work in your business, then buy this book."
—Sean Moher, creator of the Groovy Grapes® Tasting Experience Blueprint
"Not only does Steve reveal the bull′s–eye to you, but perhaps most importantly, he walks you step by step right up to it, so you can reach out and hit it for the very first time. And man does it feel great! Awesome concept. Awesome book. Simply a must for any business owner."
—Mike Doughty, Managing Director, The Knowledge Gym (NZ) Ltd.
"This is a must–read book for entrepreneurs who want to channel their energies into a high–octane lifestyle while building a more profitable business."
—Evelyn Jacks, President of The Knowledge Bureau and bestselling author of forty books including Essential Tax Facts and Master Your Taxes