The Portable MBA in Entrepreneurship

The only book that offers a state–of–the–art education in entrepreneurship
. . . from an all–star team of top professors and successful businesspeople.
Starting a business is the dream of millions—but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world′s biggest and most successful businesses were founded during economic downturns and even during the Great Depression.
Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top–flight business school education—from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.

Spis treści:
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship.
Preface to the Fourth Edition.
About the Contributors.
1 The Entrepreneurial Process (William D. Bygrave).
2 Idea Generation (Heidi M. Neck).
3 Opportunity Recognition, Shaping, and Reshaping (Andrew Zacharakis).
4 Entrepreneurial Marketing (Abdul Ali and Kathleen Seiders).
5 Business Planning (Andrew Zacharakis).
6 Building Your Pro Forma Financial Statements (Andrew Zacharakis).
7 Equity Financing: Informal Investment, Venture Capital, and Harvesting (William D. Bygrave).
8 Debt and Other Forms of Financing (Joel M. Shulman).
9 External Assistance for Start–ups and Small Businesses (Elizabeth J. Gatewood and Carol McLaurin).
10 Legal and Tax Issues (Richard Mandel).
11 Intellectu al Property (Kirk Teska and Joseph S. Iandiorio).
12 Selling in an Entrepreneurial Context (Mark P. Rice and H. David Hennessey).
13 Beyond Start–up: Developing and Sustaining the Growing Organization (Donna Kelley and Edward Marram).
14 Franchising (Steve Spinelli).
15 Social Entrepreneurship (Heidi M. Neck).
Glossary.
Index.

Nota biograficzna:
William D. Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.
Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.
The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today′s vital business topics.

Okładka tylna:
The only book that offers a state–of–the–art education in entrepreneurship
. . . from an all–star team of top professors and successful businesspeople.
Starting a business is the dream of millions—but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world′s biggest and most successful businesses were founded during economic downturns an d even during the Great Depression.
Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top–flight business school education—from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.