Pow! Right Between the Eyes: Profiting from the Power of Surprise

Pow! Right Between the Eyes! features the following:
Two surprising forewords by John Cleese
"Buy this book. Or you will die."
Craig Ferguson
"Andy is that rare thing in this world—courageous. He has a steel trap, commercial mind . . . nothing short of a business genius."
ONE EYE–POPPING AFTERWORD BY DAVID ALLEN, bestselling author of Getting Things Done
"Who knew that there was a veritable science of Surprise, as well as an art? Kudos to Andy Nulman for demystifying such a universally valuable component of the human experience."
AND DOZENS OF AMAZING IDEAS TO LEAVE YOUR CUSTOMERS TINGLING WITH EUPHORIC SHOCK
In today′s information economy, it doesn′t matter how many people you reach but how much attention gets paid. And the best way to get attention is with the POW!erful but largely misunderstood force of surprise. Done right, surprise ignites word of mouth and solidifies the bond between customers and your business like nothing else. It doesn′t matter what you′re selling—your product, your service, even yourself—this book provides you with an easy–to–use secret weapon to help open eyes, open mouths, and open wallets. Put simply, it′s the difference between your customers saying "Holy Jeez!" or "Who Cares?" So, what are you waiting for? You′ve already picked up the book and read this far . . . you might as well just buy it and get started!

Spis treści:
Acknowledgments.
Foreword John Cleese.
Foreword Craig Ferguson.
10 Rather Surprising Things You Should Know About Me.
Prologue Surprise Drives It Home.
Chapter 1 Why Surprise Is Crucial.
Chapter 2 What Is This Thing Called Surprise?
Chapter 3 What Surprise Ain’t.
Chapter 4 All Powerful? Almighty? Almost: The Surprising Surprise Conundrum.
Chapter 5 Shock 101.
Chapter 6 Let’s Hear It for the Surprise Theory Quar tet!
Chapter 7 The Art of the Business of Creating Surprise.
Chapter 8 The Tomorrow of Surprise.
Epilogue A Diploma in Surprise.
The End of Pow!
Afterword David Allen.
Notes.
About the Author.
Index.

Nota biograficzna:
In industries ranging from hi–tech to show business, Andy Nulman has been making people gasp and leaving them pop–eyed and open–mouthed for over three decades. A surprise marketer before the term even existed, he has parlayed his hands–on expertise and continuous research of the genre into this book. A renowned speaker and corporate showman, Andy is celebrated for his unique outlook on the world—and unique look of his wardrobe—and for marching off the beaten path to the beat of his own drum.
For proof and more information, please visit www.andynulman.com

Okładka tylna:
Pow! Right Between the Eyes! features the following:
Two surprising forewords by John Cleese
"Buy this book. Or you will die."
Craig Ferguson
"Andy is that rare thing in this world—courageous. He has a steel trap, commercial mind . . . nothing short of a business genius."
ONE EYE–POPPING AFTERWORD BY DAVID ALLEN, bestselling author of Getting Things Done
"Who knew that there was a veritable science of Surprise, as well as an art? Kudos to Andy Nulman for demystifying such a universally valuable component of the human experience."
AND DOZENS OF AMAZING IDEAS TO LEAVE YOUR CUSTOMERS TINGLING WITH EUPHORIC SHOCK
In today′s information economy, it doesn′t matter how many people you reach but how much attention gets paid. And the best way to get attention is with the POW!erful but largely misunderstood force of surprise. Done right, surprise ignites word of mouth and solidifies the bond between customers and your business like nothing else. It doesn′t matter what you′re selling—your product, your service, even yourself—this book provides you with an easy–to–use secret weapon to help open eyes, open mouths, and open wallets. Put simply, it′s the difference between your customers saying "Holy Jeez!" or "Who Cares?" So, what are you waiting for? You′ve already picked up the book and read this far . . . you might as well just buy it and get started!