World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

WHAT IS IT? That thing that everyone is talking about?
YOU HAVEN′T HEARD? Didn′t you get the e–mail? IT′S EVERYWHERS!
BUZZ... HOT... COOL... all over the Web!
YOU′VE JUST ENCOUNTERED A WORLD WIDE RAVE. Congratulations.
Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.
MOST OF THE TIME THEY ARE ACCIDENTAL.
BUT WHAT IF YOU COULD CREATE ONE?
HOW VALUABLE WOULD THAT BE TO YOU? Priceless?
YOU CAN. The secret is here.
INSIDE.
By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—for free! In World Wide Rave, Scott, author of the award–winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.

Spis treści:
A World Wide Rave.
Rules of the Rave.
Telling Stories.
When 7 = 350,000,000.
Tapping the Enthusiasm of Million of Fans.
The World Wide Rave Empowers You.
You Must Ignore the Old Rules of Advertising and PR.
We are The World.
A Dream Come True.
Fear not: You, too, can create a World Wide Rave.
Girls fight back!
Get out your mobile phones!
Nobody Cares About Your Products (Except You).
Understand buyer personas to trigger a World Wide Rave.
I love a good audit.
Stupid cancer: I’m too young for this!
Forget about your products.
Are you a talent fanatic?
How big is your "world"?
A resume? Or an e–book?
What about business–to–business e–book?
How to make your e–book a World Wide Rave.
Sex, shaving, and your oral health.
E–book your way to fame and fortune.
You can’t do that with the Yellow Pages.
When not to have sex (in your e–book) .
A local World Wide Rave.
People want to do business with people.
No Coercion Required.
Unscrupulous marketing techniques.
Careful: Dodgy "viral marketing" sucks.
Ad agencies beware: Your viral campaign may be against the law.
Viral marketing is rarely a World Wide Rave.
Lose Control.
No strings required.
A top–ten unsigned band on myspace.
The Grateful Dead? Or Led Zeppelin?
A World Wide Rave is not about sales leads.
Return on investment is just an excuse.
But we can’t do that!
Sold out, so what!
Online video and the World Wide Rave.
Let’s be honest.
Block social media sites at your own peril.
Do you trust your employees?
We’re talking about people, not technology.
IBM’s social computing guidelines.
New York Islanders win big.
Do you work for a company that blocks access?
Put Down Roots.
When friends trigger as World Wide Rave.
Anyone can trigger a World Wide Rave.
Thousands of fans; one random youth soccer team.
Facebook applications: Where’s your widget?
How many cities have you visited?
Are you on Twitter yet?
Social networking and a World Wide Rave.
World Wide Rant: When buzz turns negative.
US Airways: Coffee, tea, or a credit card application?
Participating in social media.
Preventing a World Wide Rant.
How to monitor and participate in social media.
Create Triggers that Encourage People to Share.
Nothing is guaranteed to be a World Wide Rave.
Think like a venture capitalist.
Triggerstorm: Ideas for triggering a World Wide Rave.
Grade your web site.
A tool for spreading your ideas.
What hairstyle is best for you?
When your product itself is your trigger.
Rate your internship experience.
Be first and be fast.
A worldwide virtual event.
An aerospace lecture at the gym.
Create a contest, you might trigger a rave.
Enter a contest, you might win.
S howcase your customers.
Point the World to Your (Virtual) Doorstep.
You can trigger a World Wide Rave if you’re invisible.
Number 1 search result on Google.
Quoted all over the web.
Controlling the uncontrollable.
Do not read this part of the book.
Hire a journalist.
When the world come to you.
Stop making excuses.
Where the hell is Matt?
What do you have to lose?
Quit your job.
Your Challenges (A Review).
Index.
About the Auhtor.
Acknowledgments.
David Meerman Scott, live at your event!

Nota biograficzna:
David Meerman Scott is an award–winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.

Okładka tylna:
WHAT IS IT? That thing that everyone is talking about?
YOU HAVEN′T HEARD? Didn′t you get the e–mail? IT′S EVERYWHERS!
BUZZ... HOT... COOL... all over the Web!
YOU′VE JUST ENCOUNTERED A WORLD WIDE RAVE. Congratulations.
Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.
MOST OF THE TIME THEY ARE ACCIDENTAL.
BUT WHAT IF YOU COULD CREATE ONE?
HOW VALUABLE WOULD THAT BE TO YOU? Priceless?
YOU CAN. The secret is here.
INSIDE.
By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—for free! In World Wide Rave, Scott, author of the award–winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.