The Power Presenter: Technique, Style, and Strategy from Americas Top Speaking Coach

Jerry Weissman is one of the world′s experts in teaching people to overcome their nerves, and his secret starts with something very natural—the comfort we feel when having a conversation with one other person."
—Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die
"Jerry′s coaching added tremendous clarity to our IPO presentations. Not only should IPO–bound CEOs read this book, but everyone who gives important presentations."
—Reed Hastings, founder and CEO, Netflix
"Jerry is a coach like no other. If you need to give an important presentation, buy this book. Now. The only thing at stake is your income, your influence, and the success of your cause."
—Scott Cook, founder and Chairman of the Executive Committee, Intuit
"This book will help you bring out your natural charisma. It′s like a bottle of turbo–charged personality. Take a swig, and you′ll kick butt."
—Guy Kawasaki, cofounder of Alltop.com, author of Reality Check
"I watched with my own eyes as Jerry created billions in stock market value by teaching CEOs his speaking styles and strategies. Now it′s all in a 250–page book. How cool is that?"
—Andy Kessler, bestselling author of Wall Street Meat and Running Money
"Jerry Weissman explains in clear terms how to stand up, be heard, and truly master how to reach people with influence."
—Simon Witts, Corporate Vice President, Enterprise and Partner Group, Microsoft Corporation
"Jerry has the uncanny ability to take the art of communicating and make it feel like science. The Power Presenter is a prescriptive road map to communications confidence and excellence."
—Ron Ricci, Vice President, Corporate Positioning, Cisco Systems

Spis treści:
PREFACE: The Wrong Way and the Right Way to Coach Presentations.
Case Study: Dizzy Gillespie.
INTRODUCTION: How Spea king Style and Delivery Can Raise the Value of an IPO.
Case Studies: Cisco Systems; Isilon Systems; Two Weeks of an IPO Road Show; RetailRoadshow.com
CHAPTER 1: Your Actions Speak Louder than Your Words.
Case Studies: Ronald Reagan; Dr. Sacks′ Aphasic Patients; Nikita Khrushchev; Marcel Marceau.
CHAPTER 2: The Crucial Task: Creating Audience Empathy.
Case Studies: The Deer in the Headlights Revisited; Shocking British Couples; Italian Laboratory Monkeys; Robert Krulwich; Bob Dole; Gray Davis versus Arnold Schwarzenegger; Barack Obama.
CHAPTER 3: The Butterflies in Your Stomach.
Case Study: September Morn.
CHAPTER 4: How to Prepare Your Content.
Case Studies: Will Poole and Jeff Raikes, Microsoft; Patrick McGovern, IDG.
CHAPTER 5: You Can Be a Power Presenter—Charisma Not Required.
Case Studies: The Transformations of George W. Bush and Bill Clinton.
CHAPTER 6: The Mental Method of Presenting: Make the Butterflies Fly in Formation.
Case Studies: The Actors Studio; Barack Obama versus Hillary Rodham Clinton; Libby Dole; Carly Simon; Marya McCabe, Microsoft; Lawrence Steinman, MD; The Squinting Woman.
CHAPTER 7: Learn to Speak with Your Body Language.
Case Studies: Joe Moglia, TD Ameritrade; Marshall Klaus, MD; Sir Isaac Newton; Generals Richard Neal and H. Norman Schwarzkopf; The Kennedy–Nixon Debate.
CHAPTER 8: Control Your Cadence.
Case Studies: The Frenchman Who Paused; Jazz Artists Frank Sinatra, Ella Fitzgerald, Amanda Carr, and Dizzy Gillespie; General Israel Putnam; Ludwig van Beethoven; Dr. Krzysztof Izdebski and Claude Steinberg, Pacific Voice and Speech Foundation; Leonard Bernstein; Lorin Maazel; The Further Transformation of George W. Bush.
CHAPTER 9: Masters of the Game.
Case Studies: Sir Winston Churchill; John F. Kennedy; Reverend Martin Luther King, Jr.; Reverend Billy Graham; Ronald Reagan; Barack Obama.
CHAPTER 10: What Every Speaker Can Learn from Barack Obama.
Case St udies: Abraham Lincoln; John F. Kennedy; Sir Winston Churchill; Reverend Martin Luther King, Jr.; Ronald Reagan; John McCain.
CHAPTER 11: Graphics Synchronization.
Case Studies: Federico Fellini; Olivier Fontana, Microsoft; Bill Jasper, Dolby Laboratories; Goldman Sachs.
CHAPTER 12: Graphics and Narrative.
Case Studies: Leslie Culbertson, Intel; Katherine Crothall, PhD, Animas; Eric Tardif, Piper Jaffray; Abraham Lincoln.
CHAPTER 13: The Power Presentations Pyramid.
Case Study: The NAFTA Debate: Al Gore vs. Ross Perot.
CHAPTER 14: Coda—Ending with the Beginning.
Case Studies: Ronald Reagan and Joe Moglia Reprised; Cindy Burgdorf, SanDisk.
ACKNOWLEDGMENTS.
NOTES.
INDEX.

Nota biograficzna:
Jerry Weissman is America′s leading corporate presentations coach with a client list that includes top executives at Yahoo!, Cisco Systems, Microsoft, Intel, Netflix, and many others. He has coached more than 500 IPO road show presentations that have raised hundreds of billions of dollars in the stock market. He is the founder of Power Presentations, Ltd., and has helped another 500 firms develop and deliver their mission–critical business presentations. His previous books include In the Line of Fire and Presenting to Win, named as one of eight "must–read" books by Fortune magazine. For more information, please visit www.powerltd.com.

Okładka tylna:
"Jerry Weissman is one of the world′s experts in teaching people to overcome their nerves, and his secret starts with something very natural—the comfort we feel when having a conversation with one other person."
—Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die
"Jerry′s coaching added tremendous clarity to our IPO presentations. Not only should IPO–bound CEOs read this book, but everyone who gives important presentations."
—Reed Hastings, founder and CEO, N etflix
"Jerry is a coach like no other. If you need to give an important presentation, buy this book. Now. The only thing at stake is your income, your influence, and the success of your cause."
—Scott Cook, founder and Chairman of the Executive Committee, Intuit
"This book will help you bring out your natural charisma. It′s like a bottle of turbo–charged personality. Take a swig, and you′ll kick butt."
—Guy Kawasaki, cofounder of Alltop.com, author of Reality Check
"I watched with my own eyes as Jerry created billions in stock market value by teaching CEOs his speaking styles and strategies. Now it′s all in a 250–page book. How cool is that?"
—Andy Kessler, bestselling author of Wall Street Meat and Running Money
"Jerry Weissman explains in clear terms how to stand up, be heard, and truly master how to reach people with influence."
—Simon Witts, Corporate Vice President, Enterprise and Partner Group, Microsoft Corporation
"Jerry has the uncanny ability to take the art of communicating and make it feel like science. The Power Presenter is a prescriptive road map to communications confidence and excellence."
—Ron Ricci, Vice President, Corporate Positioning, Cisco Systems