How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business

Praise for How to Castrate a Bull
"Dave Hitz brings a colorful, refractive prism to the views of CEO success. His work is a unique—and delightful—look at how successful CEOs should manage risk, deal with failure, and conceive success."
—Bill McDermott president and CEO, global f ield operations, and executive board member, SAP AG
"This is the real inside story of a one–in–a–billion, against–all–odds success that will prove to be a classic ′how to′ book for generations to come. The overt and covert lessons are astounding, and a superb contradiction to today′s endless tales of corporate dirtbags. Hitz has proven that good guys can win—without the need to lie, cheat, and steal. If there has ever been a better example of a cohesive management team than NetApp, I don′t know what it is."
—Steve Duplessie founder and senior analyst, Enterprise Strategy Group
"Engaging and insightful. Hitz brings to life the behind–the–scenes dynamics of a high–growth technology company. A must–read for tech company executives."
—Warren Adelman president and COO, GoDaddy.com
"An authentic and witty chronicle of an iconic Silicon Valley company, covering all aspects of starting and growing a successful enterprise. Filled with important and useful information delivered with insight and humor, with clear prose and memorable stories to illustrate key lessons for anyone interested in starting a company or understanding how Silicon Valley really works."
—Chuck Holloway Kleiner Perkins Caufield and Byers Professor of Management, emeritus, and co–director of the Center for Entrepreneurial Studies, Stanford Graduate School of Business

Spis treści:
PART ONE: Beginnings.
1. Before NetApp On Computers, Colleges, Castration, and Risk.
Interlude: What NetApp Does.
2. Starting NetApp On Toasters, Angels, Resellers, and Ferraris.
Interlude: Redundant Array of Pyramid Hieroglyphics (RAPH).
3. CEO Lessons On Pixie Dust, Decision Making, Candor, and Going Public.
Interlude: Tom Mendoza’s Lessons on Public Speaking.
PART TWO: Turbulent Adolescence.
4. Hypergrowth On Goals, Doubling, Ancestors, and Pain.
Interlude: How to Fail in Executive Staff Presentations.
5. Values and Culture On Dilbert, Drooling, Lies, and Game Theory.
Interlude: Lawyers Aren’t Evil Fairness and Morality Are Not Their Job.
6. Managing Engineers On Development, Consensus, Doctor Death, and Magic.
Interlude: Scientific–Truth and Useful–Truth.
PART THREE: Grown–Up Company.
7. Customers On Love, Enterprise, Simplicity, and Partners.
Interlude: Shark Island A Parable of Risk and Mass Media.
8. Strategic Change On Reversing Course, Chocolate, Debates, and Core Beliefs.
Interlude: Speckled–Egg Thinking.
9. Vision On Whining, Eras, Future History, and the Meaning of Life.
Appendix A. Early NetApp Business Plan.
Appendix B. NetApp Company Values.
Glossary.
Bibliography.
Acknowledgments.
The Author.
Index.

Nota biograficzna:

Dave Hitz co–founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Currently, he focuses on future strategy and setting the direction for the company.
Pat Walsh is the founding editor of MacAdam/Cage, a publisher of literary fiction and narrative non–fiction.

Okładka tylna:
Praise for How to Castrate a Bull
"Dave Hitz brings a colorful, refractive prism to the views of CEO success. His work is a unique—and delightful—look at how successful CEOs should manage risk, deal with failure, and conceive success."
—Bill McDermott president and CEO, global f ield operations, and executive board member, SA P AG
"This is the real inside story of a one–in–a–billion, against–all–odds success that will prove to be a classic ′how to′ book for generations to come. The overt and covert lessons are astounding, and a superb contradiction to today′s endless tales of corporate dirtbags. Hitz has proven that good guys can win—without the need to lie, cheat, and steal. If there has ever been a better example of a cohesive management team than NetApp, I don′t know what it is."
—Steve Duplessie founder and senior analyst, Enterprise Strategy Group
"Engaging and insightful. Hitz brings to life the behind–the–scenes dynamics of a high–growth technology company. A must–read for tech company executives."
—Warren Adelman president and COO, GoDaddy.com
"An authentic and witty chronicle of an iconic Silicon Valley company, covering all aspects of starting and growing a successful enterprise. Filled with important and useful information delivered with insight and humor, with clear prose and memorable stories to illustrate key lessons for anyone interested in starting a company or understanding how Silicon Valley really works."
—Chuck Holloway Kleiner Perkins Caufield and Byers Professor of Management, emeritus, and co–director of the Center for Entrepreneurial Studies, Stanford Graduate School of Business