Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast–Changing World

Praise for Winning Across Global Markets
"With a miniscule home market in a high technology sector and up against countries fifty times larger, Nokia was thought by many to be fatally disadvantaged. They thought wrong. This is an inspiring story, from which we learn that just about any circumstance, if confronted with high intelligence and endless perseverance, can be turned to competitive advantage."—Sir Martin Sorrell, chief executive, WPP
"One thousand companies can recognize a strategic opportunity, but only one can grow to dominate the market. Winning Across Global Markets has great insights into Nokia′s amazing success story."—Craig R. Barrett, retired CEO and chairman of the board, Intel Corporation
"Dan Steinbock is a long–standing and outstanding expert on Nokia, one of the great success stories in the mobile wireless revolution that has changed the world. He has benefited from unprecedented access to the company′s insiders. Winning Across Global Markets is essential reading for anyone interested in how any high–tech industry really works."—Eli M. Noam, director, Columbia Institute for Tele–Information, and professor of finance and economics, Columbia Business School
"Since Universal Music Group has been in partnership with Nokia, we have been consistently impressed by the scale of their business and the determination with which they approach new initiatives. Dan Steinbock′s insights into their strategy and values are certain to influence future generations of business leaders."—Lucian Grainge, chairman and CEO, Universal Music Group International
"Dan Steinbock is not only insightful but also a great storyteller. Whether you are an analyst, a competitor, or a management student of technology companies, you will benefit from reading Winning Across Global Markets."—Jagdish N. Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Emory University, and founder, India, China, and America (ICA) Institute

Spis treści:
Introduction.
1 Success Through Legacy and Globalization.
2 Strategy Through Executive Team.
3 How Nokia′s Values, Culture, and People Contribute to Success.
4 Building a Globally Networked Matrix Organization.
5 Innovating Globally via R&D Networks.
6 Developing Strategic Capabilities Across the World.
7 How Nokia Is Growing and Transforming Its Business Areas.
8 Competing in Global Markets: The Rise of Large Emerging Economies.
9 How Nokia Seeks to Sustain Leadership.
Appendix: Nokia′s Key Executives.
Notes.
Acknowledgments.
About the Author.
Index.

Nota biograficzna:

Dan Steinbock is the research director of international business in the India, China, and America (ICA) Institute, which is working to foster knowledge on the rise of China and India and their impact on global markets. A senior Fulbright scholar, Steinbock is also faculty spokesman for the Forum to Advance Mobile Experience (FAME), an initiative by the CMO Council, whose strategic interest communities include over 20,000 global executives across nearly 100 countries. He is on the board of journals in the U.S., Europe, and Asia, as well as on the Market Advisory Board of BusinessWeek. He divides his time among New York City, Shanghai, and Helsinki.

Okładka tylna:

Praise for Winning Across Global Markets
"With a miniscule home market in a high technology sector and up against countries fifty times larger, Nokia was thought by many to be fatally disadvantaged. They thought wrong. This is an inspiring story, from which we learn that just about any circumstance, if confronted with high intelligence and endless perseverance, can be turned to competitive advantage."—Sir Martin Sorrell, chief executive, WPP
"One thousand companies can recognize a strategic opportunity, but only one can grow to dominate the market. Winning Acros s Global Markets has great insights into Nokia′s amazing success story."—Craig R. Barrett, retired CEO and chairman of the board, Intel Corporation
"Dan Steinbock is a long–standing and outstanding expert on Nokia, one of the great success stories in the mobile wireless revolution that has changed the world. He has benefited from unprecedented access to the company′s insiders. Winning Across Global Markets is essential reading for anyone interested in how any high–tech industry really works."—Eli M. Noam, director, Columbia Institute for Tele–Information, and professor of finance and economics, Columbia Business School
"Since Universal Music Group has been in partnership with Nokia, we have been consistently impressed by the scale of their business and the determination with which they approach new initiatives. Dan Steinbock′s insights into their strategy and values are certain to influence future generations of business leaders."—Lucian Grainge, chairman and CEO, Universal Music Group International
"Dan Steinbock is not only insightful but also a great storyteller. Whether you are an analyst, a competitor, or a management student of technology companies, you will benefit from reading Winning Across Global Markets."—Jagdish N. Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Emory University, and founder, India, China, and America (ICA) Institute