Retail Business Kit For Dummies

Get your business off the ground with a killer brand and get the sales you want!
It′s a great time to be an independent retailer! Whether you′re a novice or seasoned professional, this practical how–to guide shows you how to start and run your business in today′s marketplace — from your original dream and the day–to–day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick–and–mortar shop.
Get lessons from real–life experience — the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successful
Master all the basics of launching and growing a retail business — from writing a business plan and finding a great location to hiring and keeping great staff
Meet and exceed the expectations of today′s consumer — discover how to create positive shopping experiences, provide top–notch customer service, and earn customer loyalty
Spread the word without going broke — find out how to differentiate your business, generate word–of–mouth advertising, and plan effective sales and promotions
Bonus CD Includes
Forms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your store
See the CD appendix for details and complete system requirements.
Open the book and find:
The 10 keys to retailing success
How to design stores that work
Where and how to buy merchandise
The best ways to make your business memorable
Expert tips for building your Web site and selling online
Advice for handling legal and accounting issues
In–the–trenches, proven management practices< br>A crash course in the art of selling

Spis treści:
Introduction.
Part I: Testing the Retail Waters.
Chapter 1: Retailing: How It Really Works and How It Can Work for You.
Chapter 2: Defining Your Vision: It Starts with a Dream.
Chapter 3: Branding: Making Your Business Memorable.
Chapter 4: Get ting to Know Your Customers Before You Even Have Any.
Part II: Settin’ Up Shop.
Chapter 5: Location, Location, Location: Finding the Right Place to Do Business.
Chapter 6: Designing Stores That Work.
Chapter 7: Choosing Your Merchandise: What to Buy and Where to Find It.
Chapter 8: Get ting the Goods: Controlling Your Buying.
Part III: Detailing the Retailing.
Chapter 9: Creating the Business Plan and Structure.
Chapter 10: The F ine Print: Crossing the T’s and Dotting the I’s.
Chapter 11: Creating Your In ternal Systems: The Day–to–Day Stuff.
Chapter 12: Finding, Hiring, and Keeping a Great Staff.
Chapter 13: Money Matters: Accounting for Money Coming In and Going Out.
Part IV: Spreading the Word Without Going Broke!
Chapter 14: Generating Word–of–Mouth Advertising.
Chapter 15: Advertising Vehicles: What to Include in Your Arsenal.
Chapter 16: Signage: The Underutilized Killer Resource.
Chapter 17: Setting Up Successful Sales and Promotions.
Part V: Selling Made Simple.
Chapter 18: Selling the Soft, Suggestive Way.
Chapter 19: Visual Merchandising for the Artistically Deprived and Financially Handicapped.
Chapter 20: Selling Online: It’s an E–World.
Part VI: The Part of Tens.
Chapter 21: Ten Keys to Retailing Success.
Chapter 22: Ten Secrets of Extraordinary Customer Service.
Chapter 23: Ten Proven Management Practices.
Appendix: About the CD.
Index.

Nota biograficzna:

Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.

Okładka tylna:

Get your business off the ground with a killer brand and get the sales you want!
It′s a great time to be an independent retailer! Whether you′re a novice or seasoned professional, this practical how–to guide shows you how to start and run your business in today′s marketplace — from your original dream and the day–to–day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick–and–mortar shop.
Get lessons from real–life experience — the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successful
Master all the basics of launching and growing a retail business — from writing a business plan and finding a great location to hiring and keeping great staff
Meet and exceed the expectations of today′s consumer — discover how to create positive shopping experiences, provide top–notch customer service, and earn customer loyalty
Spread the word without going broke — find out how to differentiate your business, generate word–of–mouth advertising, and plan effective sales and promotions
Bonus CD Includes
Forms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your store
See the CD appendix for details and complete system requirements.
Open the book and find:
The 10 keys to retailing success
How to design stores that work
Where and how to buy merchandise
The best ways to make your business memorable
Expert tips for building your Web site and selling online
Advice for handling legal and accounting issues
In–the–trenches, proven management practices
A crash course in the art of selling