Extreme Toyota: Radical Contradictions That Drive Success at the Worlds Best Manufacturer

Praise for Extreme Toyota
"This book, based on unprecedented access to Toyota, offers a revealing look at one of the world′s greatest companies. The authors, professors at Japan′s most innovative business school, find that Toyota′s success goes far beyond its production system and draws on its unique approaches to marketing, sales, and human resource management. Toyota has reshaped auto manufacturing into a knowledge–driven industry. Toyota′s ability to manage apparent contradictions drives its continuous innovation and self–renewal."
—MICHAEL E. PORTER, Bishop William Lawrence University Professor, Harvard Business School
"At IBM′s Business Leadership Forum, Chairman Fujio Cho of Toyota described the single most important challenge for any global enterprise: securing a supply of high–value skills. Extreme Toyota shows how this remarkable company has invested its resources in ′training, training, and more training.′ It shows how business today depends not only on operational efficiency and strategy, but on people. And it shows Toyota′s genius for the soft side of management—culture, relationships, and communication. This is a must–read for executives who want to learn about the true sources of innovation, competitive differentiation, and growth in today′s global economy."
—SAMUEL J. PALMISANO, Chairman of the Board,President and Chief Executive Officer, IBM Corporation
"This is the definitive book on the secret to Toyota′s phenomenal success, with important lessons for all leaders. The formula is simple and profound; namely, Toyota embodies the belief and practice that success requires leaders at all levels to make good judgment calls. From top to frontline, all leaders have the opportunity and responsibility to become masters of effective action. This book is a well written and engaging guide for building successful twenty–first century companies."
—NOEL M. TICHY, Professor at the Stephen M. Ross School of Business, University of Michigan
"A very fresh and comprehensive study of Toyota. You will find an outstanding analysis of the company′s unique corporate culture and DNA in this book."
—YOSHIO ISHIZAKA, Former President and Chief Executive Officer, Toyota Motor Sales, U.S.A., Inc.

Spis treści:
Preface.
Chapter 1 Extreme Toyota: An Organization Powered by Creative Contradictions.
An Amazing Track Record.
The Hard Side of Toyota.
The Powerful and Mysterious Soft Side.
How Toyota Is Like a Failed, Stagnant Company.
Management Orchestrated Contradictions, Opposites, and Paradoxes.
Embracing Contradictions as a Way of Life.
Conclusion.
Chapter 2 Six Opposing Forces That Drive the Company’s Expansion—and Keep It from Breaking Apart.
Forces of Expansion.
Forces of Integration.
Six Forces Working Together.
Resource Base.
Six Forces in Action: Case of the Lexus.
Conclusion.
Chapter 3 The Force of Impossible Goals.
Meet Every Customer Need.
The Finest Cars, the Finest Dealers.
Bypassing Japan to Make a Global Car.
Conclusion.
Chapter 4 Eagerness to Experiment.
Experimentation Hardware: The Eight–Step and A3 Processes.
Experimentation Software: Values.
Conclusion.
Chapter 5 Local Customization.
The Underdog Even at Home.
Customizing the IMV in Asia.
The Challenges and Benefits of Local Customization.
Customizing the Yaris for Europe.
Customizing the Scion for the United States Youth Segment.
Customizing the Tundra for the United States.
Disseminating Local Best Practices throughout the World.
Conclusion.
Chapter 6 The Founders’ Philosophies.
Tomorrow Will Be Better than Today.
Everybody Should Win.
Customer First, Dealers Second, and Manufacturer Last.
Genchi Genbutsu.
C onclusion.
Chapter 7 Toyota’s Nerve System—A Human Version of the World Wide Web.
Open and Lateral Dissemination of Know–How.
Freedom to Voice Contrary Opinions.
Frequent Face–to–Face Interaction.
Making Tacit Knowledge Explicit: The Toyota Way 2001.
Formal and Informal Support Mechanisms.
Conclusion.
Chapter 8 Up–and–In Human Resource Management.
Stable, Long–Term Employment.
Emphasis on Training, Training, and More Training.
Power in Teamwork.
Action Orientation.
Learning–Based Evaluation.
Conclusion.
Chapter 9 Toyota’s Resource Base.
Investing in Efficiency.
Cultivating Organizational Capability and People Required for Growth.
Making a Long–Term Commitment to People.
Conclusion.
Chapter 10 A Company Always in Danger.
Organizational Growth Pains.
Employee Complacency.
Cultural Rigidity.
Workforce Diversity.
Insular Approach to the Capital Markets.
Rise of New Competitors.
Conclusion.
Chapter 11 What Your Organization Can Learn from Toyota: Ten Powerful Contradictions.
Embrace Contradictions.
Conclusion.
Appendix A Selected Auto Industry Figures and Comparisons.
Chapter 1—Extreme Toyota.
Chapter 2—Six Forces.
Chapter 3—Impossible Goals.
Chapter 9—Resources.
Appendix B Literature Review.
Literature Review Methodology.
Notes.
References.
Index.

Nota biograficzna:
Hirotaka Takeuchi, Emi Osono, and Norihiko Shimizu are business school graduates from the University of California, Berkeley, The George Washington University, and Stanford University, respectively. They are professors at one of Japan′s top business schools, Hitotsubashi University, Graduate School of International Corporate Strategy (www.ics.hit–u.ac.jp). Takeuchi works closely with Professor Michael E. Porter of Harvard University, with whom he coauthored Can Japan Compete? (2000). All three authors are also frequent speakers at conferences and seminars around the world.

Okładka tylna:
Praise for Extreme Toyota
"This book, based on unprecedented access to Toyota, offers a revealing look at one of the world′s greatest companies. The authors, professors at Japan′s most innovative business school, find that Toyota′s success goes far beyond its production system and draws on its unique approaches to marketing, sales, and human resource management. Toyota has reshaped auto manufacturing into a knowledge–driven industry. Toyota′s ability to manage apparent contradictions drives its continuous innovation and self–renewal."
—MICHAEL E. PORTER, Bishop William Lawrence University Professor, Harvard Business School
"At IBM′s Business Leadership Forum, Chairman Fujio Cho of Toyota described the single most important challenge for any global enterprise: securing a supply of high–value skills. Extreme Toyota shows how this remarkable company has invested its resources in ′training, training, and more training.′ It shows how business today depends not only on operational efficiency and strategy, but on people. And it shows Toyota′s genius for the soft side of management—culture, relationships, and communication. This is a must–read for executives who want to learn about the true sources of innovation, competitive differentiation, and growth in today′s global economy."
—SAMUEL J. PALMISANO, Chairman of the Board,President and Chief Executive Officer, IBM Corporation
"This is the definitive book on the secret to Toyota′s phenomenal success, with important lessons for all leaders. The formula is simple and profound; namely, Toyota embodies the belief and practice that success requires leaders at all levels to make good jud