GIS for Business and Service Planning

GIS for Business and Service Planning Edited by Paul Longley, Graham Clarke
The field of geographical information systems (GIS) is developing rapidly, finding applications in an ever–widening range of commercial contexts. This volume examines the practical use of GIS for business and service planning. It considers ways in which GIS may be customised to meet specific user requirements and tackle the applied research challenges of the late 1990s. GIS for Business and Service Planning:introduces the management, analysis and modelling of information within GIS and considers some of the basic problems and pitfalls that can occur in practicecovers the major topics of geodemographics and how geographical information can be manipulated and merged into business application databasesdiscusses the relative merits of customised versus proprietary solutions to business application databasesexamines the range of consultancy applications of GIS for business using international case studies, assessing how recent applications have benefited from research developmentscritically assesses GIS in the market place and evaluates different GIS strategiesGIS for Business and Service Planning is essential reading for GIS professionals, marketeers, GIS students and management scientists. The other contributors: Peter Batey (University of Liverpool), Mark Birkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke (GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRI US), David Martin (University of Southampton), Ian Masser (University of Sheffield), Stan Openshaw (University of Leeds), Nora Sherwood (GIS World) and Robin Waters (GeoInformation International).

Spis treści:
Partial table of contents:
Applied Geographical Information Systems: Developments and Prospects (P. Longley & G. Clarke).
POPULATION DATA SOURCES: MEASUREMENT AND MODELLING.
Data Sources and Their Geographical Integration (D. Mart in & P. Longley).
Data Sources and Their Availability for Business Users Across Europe (R. Waters).
Censuses and the Modelling of Population in GIS (D. Martin).
GEODEMOGRAPHICS.
Customer Targeting, Geodemographics and Lifestyle Approaches (M. Birkin).
Marketing Spatial Analysis: A Review of Prospects and Technologies Relevant to Marketing (S. Openshaw).
PROPRIETARY AND CUSTOMIZED GIS FOR BUSINESS AND SERVICE PLANNING.
Customized and Proprietary GIS: Past, Present and Future (P. Cresswell).
The Development and Benefits of Customized Spatial Decision Support Systems (G. Clarke & M. Clarke).
GEOGRAPHY IN BUSINESS?
′Business Geographics′ –
A US Perspective (N. Sherwood).
Appendices.
Glossary of Abbreviations and Technical Terms.
References.
Indexes.

Nota biograficzna:
The editors: Paul Longley is a Professor of Geographic Information Science, University College London and Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds

Okładka tylna:
GIS for Business and Service Planning Edited by Paul Longley, Graham Clarke
The field of geographical information systems (GIS) is developing rapidly, finding applications in an ever–widening range of commercial contexts. This volume examines the practical use of GIS for business and service planning. It considers ways in which GIS may be customised to meet specific user requirements and tackle the applied research challenges of the late 1990s. GIS for Business and Service Planning:introduces the management, analysis and modelling of information within GIS and considers some of the basic problems and pitfalls that can occur in practicecovers the major topics of geodemographics and how geographical information can be manipulated and merged into business application databasesdiscusses the relative merits of customised versus proprietary solutions to business application data basesexamines the range of consultancy applications of GIS for business using international case studies, assessing how recent applications have benefited from research developmentscritically assesses GIS in the market place and evaluates different GIS strategiesGIS for Business and Service Planning is essential reading for GIS professionals, marketeers, GIS students and management scientists. The other contributors: Peter Batey (University of Liverpool), Mark Birkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke (GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRI US), David Martin (University of Southampton), Ian Masser (University of Sheffield), Stan Openshaw (University of Leeds), Nora Sherwood (GIS World) and Robin Waters (GeoInformation International).