The Charismatic Organization: Eight Ways to Grow a Nonprofit that Builds Buzz, Delights Donors, and Energizes Employees

Praise for The Charismatic Organization
"The beauty of this book lies in a simple, yet counterintuitive, idea: Your entire organization can, and must,develop charisma if it is to achieve long–lasting social change."
—Leslie R. Crutchfield, coauthor, Forces For Good: The Six Practices of High–Impact Nonprofits
"A compelling framework for building powerful and magnetic organizations that can really make a difference."
—Michelle Nunn, CEO, Points of Light Institute, and cofounder, Hands On Network
"If you are trying to keep up with the breakneck pace of relentless change in the nonprofit sector, and the lessons to be learned, there is no book more instructive, clear, or compelling."
—Bill Shore, cofounder and executive director, Share Our Strength
"Sagawa and Jospin chart a new path by identifying the ideas and practices that high–impact organizations are using to change the world."
—Jeff Bradach, managing partner and cofounder, The Bridgespan Group
"Sagawa and Jospin bring to life the technical terms of nonprofit management: mission, organizational culture, human resources, communications, outreach, evaluation, and others."
—Alan Abramson, professor, George Mason University, and senior fellow, the Aspen Institute
"Lessons from The Charismatic Organization will resonate with nonprofit and for–profit leaders alike."
—Jeff Swartz, president and CEO, The Timberland Company
"Here is the very best ′how–to′ from the most effective ′can–do′ consulting team I know."
—Marguerite W. Kondracke, president and CEO, America′s Promise Alliance
"Sagawa and Jospin bring the building of a successful nonprofit into modern times."
—Roxanne Spillett, president and CEO, Boys & Girls Clubs of America
"Clear, informative, and richly imbued with inspiring examples."
—Stephen Heintz, pre sident, Rockefeller Brothers Fund
"The Charismatic Organization channels that rare combination of knowledge, judgment, and common sense that is the hallmark of its authors."
—Ralph Smith, executive vice president, The Annie E. Casey Foundation

Spis treści:
Foreword.
Acknowledgments.
The Authors.
1 Organizations with Charisma: An Introduction.
Beyond Charismatic Leaders.
Old Paradigms.
What Makes a Charismatic Organization?
2 How Social Capital Builds Charisma.
City Year’s Social Capital.
Defi ning Social Capital.
The Power of Social Capital.
Lessons from the Progressive Era.
Today’s Nonprofi t Environment.
Part One: Building a Charismatic Organization: A Strong Core.
3 Mission Motivation.
Mission Matters.
A Compelling Mission.
Infusing the Mission: Honest Tea.
Unity Through Purpose: Tufts University.
Lessons for Leaders.
4 Can–Do Culture.
What Is Culture?
Why Culture Matters.
The Impact of Culture on Performance.
Where Culture Comes From: The OPX Story.
Communicating Culture: City Year.
Lessons for Leaders.
5 Data–Driven Decision Making.
Data Matters.
Data–Driven Culture.
A Road Map and Other Tools.
Evaluation.
Lessons for Leaders.
6 Purposeful Innovation.
Innovation.
Disruptive and Sustaining Innovation.
Why Innovate.
Challenges for Nonprofi t Innovators.
Building the Capacity for Innovation.
One Organization’s Innovation Process: Citizen Schools.
Systems for Innovation.
Lessons for Leaders.
7 People–Focused Management.
The Power of People.
Hiring the Right People.
The Wrong People.
Keeping the Right People.
Volunteers.
The Board.
Lessons for Leaders.
Part Two: Using Charisma: Growing a Community of Support.
8 Compelling Communications.
Why Communication Matter s.
The Right Tools.
Getting the Story Right: Raw Materials.
Getting the Word Out: Tools for Communicating.
Make the Offi ce Speak.
Lessons for Leaders.
9 Active Outreach.
Reaching Out.
Making Connections.
Welcoming Visitors: Lessons from Religious and Education Institutions.
A Model Visitors Program: City Year.
Lessons for Leaders.
10 Meaningful Involvement.
Involvement with Meaning.
Involvement Strategies.
Lessons for Leaders.
11 Lessons for Leaders: Concluding Thoughts.
Notes.
Index.

Nota biograficzna:
Shirley Sagawa and Deborah Jospin run a successful consulting practice, sagawa/jospin, working with dozens of clients in the nonprofit and for–profit sectors, from national nonprofits, foundations, and corporations to small start–ups and local groups on resource development, innovation, strategy, partnerships, and public policy. A national leader, expert on policy and philanthropy, and former presidential adviser, Shirley Sagawa has been called a "founding mother of the modern service movement." Deborah Jospin is the former director of AmeriCorps. During her tenure, AmeriCorps grew to an annual budget of $234 million with 60,000 members serving in 925 programs.
Find out more about the authors and the book at www.charismaticorganization.com.

Okładka tylna:
Praise for The Charismatic Organization
"The beauty of this book lies in a simple, yet counterintuitive, idea: Your entire organization can, and must,develop charisma if it is to achieve long–lasting social change."
—Leslie R. Crutchfield, coauthor, Forces For Good: The Six Practices of High–Impact Nonprofits
"A compelling framework for building powerful and magnetic organizations that can really make a difference."
—Michelle Nunn, CEO, Points of Light Institute, and cofounder, Hands On Network
"If you are trying t o keep up with the breakneck pace of relentless change in the nonprofit sector, and the lessons to be learned, there is no book more instructive, clear, or compelling."
—Bill Shore, cofounder and executive director, Share Our Strength
"Sagawa and Jospin chart a new path by identifying the ideas and practices that high–impact organizations are using to change the world."
—Jeff Bradach, managing partner and cofounder, The Bridgespan Group
"Sagawa and Jospin bring to life the technical terms of nonprofit management: mission, organizational culture, human resources, communications, outreach, evaluation, and others."
—Alan Abramson, professor, George Mason University, and senior fellow, the Aspen Institute
"Lessons from The Charismatic Organization will resonate with nonprofit and for–profit leaders alike."
—Jeff Swartz, president and CEO, The Timberland Company
"Here is the very best ′how–to′ from the most effective ′can–do′ consulting team I know."
—Marguerite W. Kondracke, president and CEO, America′s Promise Alliance
"Sagawa and Jospin bring the building of a successful nonprofit into modern times."
—Roxanne Spillett, president and CEO, Boys & Girls Clubs of America
"Clear, informative, and richly imbued with inspiring examples."
—Stephen Heintz, president, Rockefeller Brothers Fund
"The Charismatic Organization channels that rare combination of knowledge, judgment, and common sense that is the hallmark of its authors."
—Ralph Smith, executive vice president, The Annie E. Casey Foundation