The Graphic Designers Guide to Portfolio Design

How to create job–winning print–based and digital portfolios Landing your dream job in graphic design or multimedia starts with the creation of a portfolio that showcases your best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step–by–step instruction for creating professional print and digital portfolios, this book tells you what you need to know to make the transition from design student to design professional. You′ll learn: What should be included in a winning creative (or design) portfolio The whys and the hows of digital portfolio interface design Things that can go wrong in your portfolio development—and how to fix them How to write a résumé, an artist′s statement, and a cover letter How to truly impress during a job interview The best way to convince a prospective client or employer about your talent and experience is to let your work speak for itself! This guide shows you how.

Chapter 1: The Portfolio Process: Start to Finish. Chapter 2: Planning Your Portfolio. Chapter 3: The Traditional Portfolio: The Resume, Cover Letter, and Business Card. Chapter 4: The Traditional Portfolio: Design and Art Projects. Chapter 5: The Digital Portfolio: CD–ROMs and Web Sites. Chapter 6: The Digital Portfolio: Technical Elements. Chapter 7: The Design Phase. Chapter 8: Working with Type and Layout. Chapter 9: Maneuvering Around Your Site: Navigation. Chapter 10: The Web Based Portfolio: Web Page Design. Chapter 11: The Web Based Portfolio: Technical Elements. Chapter 12: Multimedia and Your Interface. Chapter 13: Designer Checklists. Chapter 14: Taking Interviews and Presenting Your Portfolio. Glossary. Bibliography. Appendix: Internet Resources. Index.

Debbie Rose Myers, MFA, EdS, is an instructor of graphic design, advertising, and multimedia at the Art Institute of Fort Lauderdale in Florida.

"This compact, friendly book offers value to a techical communicator who′s starting out or hasn′t put together a portfolio in a while. This is a good reference book for recent graduates as well as experienced professionsals." ( Technical Communication , Vol. 57, No. 3, August 2010) "Now in its second edition, this guide to building professional digital and print portfolios now includes interviews with graphic design leaders as well as a "designers challenge" section that offers a variety of projects and assignments for students." ( Book News , May 2009)