TKO Sales!: Ten Knockout Strategies for Selling More of Anything

In a cutthroat world, doing the basics of business well means the difference between winning and losing. Dave Anderson′s TKO Series gives you the practical, high–impact strategies you need to build a business that can put the competition down for the count. TKO Sales! presents no–nonsense, tough–as–nails sales practices for selling more of anything.
Packed with easy–to–follow, step–by–step guidance, TKO Sales! will train you in the right skills and the most effective tactics to sell more, sell better, and sell faster. This straightforward guide gives you all the tools to punch above your weight, including checklists, examples, and practical resources you won′t find anywhere else.
Get down to business with ten short chapters on:
Selling yourself before selling the product
Listening to your customers in order to sell more
Becoming a true sales professional, not just a person who sells
Stopping objections in their tracks
Getting fully prepared before every sale
The fastest and most profitable ways to close a sale
Give the competition your best shot—with Dave Anderson′s TKO Sales!

Spis treści:
Introduction.
Round One. Make the first sale to yourself.
Round Two. Sell yourself before you sell your product.
Round Three. Have heart surgery every day.
Round Four. Sell with your ears.
Round Five. Remember that less is more because more is a bore.
Round Six. Ask and ye shall receive...and if you don′t, ask again!
Round Seven. Stop objections in their tracks.
Round Eight. Make your list and check it twice.
Round Nine. Decide what, where, when, how and now!
Round Ten. Knockout summary and follow through.
Acknowledgments.

Nota biograficzna:

Dave Anderson has led some of the nation′s most successful car dealerships and is President of Dave Anderson′s Learn to Lead and LearnToLead.com, a Web site that provides free training resources to thousands of people in more than forty countries. He is also the author of If You Don′t Make Waves, You′ll Drown; Up Your Business!; and How to Deal with Difficult Customers, all from Wiley.

Okładka tylna:

In a cutthroat world, doing the basics of business well means the difference between winning and losing. Dave Anderson′s TKO Series gives you the practical, high–impact strategies you need to build a business that can put the competition down for the count. TKO Sales! presents no–nonsense, tough–as–nails sales practices for selling more of anything.
Packed with easy–to–follow, step–by–step guidance, TKO Sales! will train you in the right skills and the most effective tactics to sell more, sell better, and sell faster. This straightforward guide gives you all the tools to punch above your weight, including checklists, examples, and practical resources you won′t find anywhere else.
Get down to business with ten short chapters on:
Selling yourself before selling the product
Listening to your customers in order to sell more
Becoming a true sales professional, not just a person who sells
Stopping objections in their tracks
Getting fully prepared before every sale
The fastest and most profitable ways to close a sale
Give the competition your best shot—with Dave Anderson′s TKO Sales!