At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared

Praise for At the Crossroads
The Remarkable CPA Firm that Nearly Crashed, then Soared
"Here′s a bird′s–eye view as told from the inside of exactly how a CPA firm went from a five percent growth rate to a twenty percent growth rate. You′ll find it hard to believe this is a work of fiction, since its message is so true."
—Stuart Kahan, Executive Editor, CPA Wealth Provider
"Using a brilliantly realized novelistic approach, the authors, with rare understanding of therelationship between managing a professional firm and marketing, break through the long standing resistance that firms have to change. A remarkably successful and profoundly useful work for both professionals and marketers."
—Bruce W. Marcus, Editor, The Marcus Letter on Professional Services
"Every reader will see themselves or someone they know in Crosley′s compelling first book about a CPA firm doing it right."
—Allan D. Koltin, CPA, President and CEO, PDI Global, Inc.
"There isn′t a partner out there who won′t recognize themselves somewhere in this book. GaleCrosley takes the reader by the hand and sometimes by the neck down the path to becomea remarkable CPA firm. Read this book with an eye toward learning and you will see what I′mtalking about."
—August J. Aquila, CEO, Aquila Global Advisors LLC and Chantrey Capital Advisors, Inc.
"At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared is a compelling fable with an inspirational lesson for every CPA firm. It′s an entertaining page–turner of a novel that shows how a little vision, courage, and knowledge can transform any group of also–rans into a team oftrue champions. More than merely a lesson in business, Gale gives us a lasting lesson in life. Everymanaging partner should take a dose of this book each morning before going into the office.Every aspiring CPA should embrace the message. They won′t su cceed without it."
—Rick Telberg, CEO, Bay Street Group LLC

Spis treści:
Introduction.
Cast of Characters.
Part I. No Discipline, No Growth.
Part II. Shall We Grow?
Part III. Business Discipline Brings Practice Growth.
Appendix. The Practice Growth Model.

Nota biograficzna:

Gale Crosley, CPA, is founder and principal of Crosley+Company, which specializes in "the business discipline of practice growth." She has consulted with dozens of CPA firms on revenue growth issues and opportunities, and designing strategies and tactics for achieving aggressive revenue growth objectives. She transfers knowledge involving opportunity development, marketing, and service line management to managing partners, partner groups, marketing directors, and staff. Her approach is designed to generate optimal revenue from every aspect of the practice. Gale lives in Atlanta with her husband, Steve, and their children.
Debbie Stover is a freelance writer withextensive writing and publishing credentials. She lives and runs in St. Louis, aided by her partner, Chris, and their mostly furry family.

Okładka tylna:
Praise for At the Crossroads
The Remarkable CPA Firm that Nearly Crashed, then Soared
"Here′s a bird′s–eye view as told from the inside of exactly how a CPA firm went from a five percent growth rate to a twenty percent growth rate. You′ll find it hard to believe this is a work of fiction, since its message is so true."
—Stuart Kahan, Executive Editor, CPA Wealth Provider
"Using a brilliantly realized novelistic approach, the authors, with rare understanding of therelationship between managing a professional firm and marketing, break through the long standing resistance that firms have to change. A remarkably successful and profoundly useful work for both professionals and marketers."
—Bruce W. Marcus, Editor, The Marcus Letter on Professio nal Services
"Every reader will see themselves or someone they know in Crosley′s compelling first book about a CPA firm doing it right."
—Allan D. Koltin, CPA, President and CEO, PDI Global, Inc.
"There isn′t a partner out there who won′t recognize themselves somewhere in this book. GaleCrosley takes the reader by the hand and sometimes by the neck down the path to becomea remarkable CPA firm. Read this book with an eye toward learning and you will see what I′mtalking about."
—August J. Aquila, CEO, Aquila Global Advisors LLC and Chantrey Capital Advisors, Inc.
"At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared is a compelling fable with an inspirational lesson for every CPA firm. It′s an entertaining page–turner of a novel that shows how a little vision, courage, and knowledge can transform any group of also–rans into a team oftrue champions. More than merely a lesson in business, Gale gives us a lasting lesson in life. Everymanaging partner should take a dose of this book each morning before going into the office.Every aspiring CPA should embrace the message. They won′t succeed without it."
—Rick Telberg, CEO, Bay Street Group LLC