Autor: Richard M. Hodgetts, Donald F. Kuratko, Margaret Burlingame, Don Gulbrandsen
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 309,75 zł
Przed złożeniem zamówienia prosimy o kontakt mailowy celem potwierdzenia ceny.
ISBN13: |
9780470111260 |
ISBN10: |
0470111267 |
Autor: |
Richard M. Hodgetts, Donald F. Kuratko, Margaret Burlingame, Don Gulbrandsen |
Oprawa: |
Paperback |
Rok Wydania: |
2007-05-11 |
Numer Wydania: |
1st Edition |
Ilość stron: |
576 |
Wymiary: |
232x191 |
Tematy: |
KM |
You can get there
Where do you want to go? You might already be managing a small business and may be looking to expand your skills. You might be setting out on a new career path. Or, you might want to learn more about exciting opportunities in small business management.
Wherever you want to go, Wiley Pathways Small Business Management will help you get there. Easy–to–read, practical, and up–to–date, this text not only helps you learn fundamental concepts of running a small business; it also helps you master the core competencies and skills you need to succeed in the classroom and in the real world. The book’s brief, modular format and variety of built–in learning resources enable you to learn at your own pace and focus your studies.
With this book, you will be able to:Understand and apply the essentials of managing a small business.Write a practical business plan.Obtaining the financing you need to start your business.Choose a legal form for your venture.Effectively market your business.Develop and work with a budget.Understand the taxes and the laws that apply to your business and how to minimize your exposure.Manage your business’s inventory.Be aware of the ethical issues involved in running your business.Use e–commerce to build your business.
Wiley Pathways helps you achieve your goals
When it comes to learning about business, not every student is on the same path, but every student wants to succeed. The business series in the new Wiley Pathways imprint helps you achieve your goals. The books in this series––Marketing, Business Communication, Finance, Business Math, Real Estate, Small Business Management, Supervision, Project Management, Selling, and Personal Finance—offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Sp
is treści:
1. An Introduction to the Small Business Life
2. Small Business Opportunities
3. The Family–Owned Business
4. Developing a Business Plan
5. Sources of Financing
6. Forms of Small Business Ownership
7. The Basics of Small Business Management
8. Legal Concerns of Small Businesses
9. Managing Human Resources in a Small Business Environment
10. Understanding Markets and Pricing
11. Promotion and Selling
12. E–Commerce and the Small Business Owner
13. Using Financial Statements
14. Budgeting and Taxes
15. Purchasing and Inventory Control
Okładka tylna:
You can get there
Where do you want to go? You might already be managing a small business and may be looking to expand your skills. You might be setting out on a new career path. Or, you might want to learn more about exciting opportunities in small business management.
Wherever you want to go, Wiley Pathways Small Business Management will help you get there. Easy–to–read, practical, and up–to–date, this text not only helps you learn fundamental concepts of running a small business; it also helps you master the core competencies and skills you need to succeed in the classroom and in the real world. The book’s brief, modular format and variety of built–in learning resources enable you to learn at your own pace and focus your studies.
With this book, you will be able to:Understand and apply the essentials of managing a small business.Write a practical business plan.Obtaining the financing you need to start your business.Choose a legal form for your venture.Effectively market your business.Develop and work with a budget.Understand the taxes and the laws that apply to your business and how to minimize your exposure.Manage your business’s inventory.Be aware of the ethical issues involved in running your business.
Use e–commerce to build your business.
Wiley Pathways helps you achieve your goals
When it comes to learning about business, not every student is on the same path, but every student wants to succeed. The business series in the new Wiley Pathways imprint helps you achieve your goals. The books in this series––Marketing, Business Communication, Finance, Business Math, Real Estate, Small Business Management, Supervision, Project Management, Selling, and Personal Finance—offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
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