Autor: Arthur H. Bell, Dayle M. Smith
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 893,55 zł
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ISBN13: |
9780470084458 |
ISBN10: |
0470084456 |
Autor: |
Arthur H. Bell, Dayle M. Smith |
Oprawa: |
Paperback |
Rok Wydania: |
2010-11-02 |
Numer Wydania: |
3rd Edition |
Ilość stron: |
608 |
Wymiary: |
233x192 |
Tematy: |
KM |
Finally business professionals will be able to learn how to communicate effectively. This book builds the essential writing, speaking, and listening skills needed to succeed. An entire section is devoted to helping non–native speakers of English in their efforts to produce readable, well–edited work. It includes Communication Dilemmas boxes that pose interesting, real–life communication choices and challenges. Six brief interviews with real communication experts are presented that explore a variety of different corporate environments. New sections are also included on social networking communications and the electronic career search. Business professionals will discover how to apply newly acquired communication skills throughout their careers.
Spis treści:
Preface.
Acknowledgments.
Introduction.
Part One: Pillars of Management Communication.
Chapter 1. Communication Architecture for Professional Success.
Chapter 2. A Process for Management Writing.
Chapter 3. Individual and Collaborative Styles for Management Writing.
Chapter 4. Oral Presentations.
Chapter 5. Listening.
Part Two: Letters, Memos, and E–mail.
Chapter 6. Formats and Techniques for Business Letters.
Chapter 7. Saying “Yes” and “No” in Correspondence.
Chapter 8. Persuasive Messages.
Chapter 9. Effective Memos and E–mail.
Part Three: Reports and Proposals.
Chapter 10. Short and Long Reports.
Chapter 11. Proposals and Business Plans.
Chapter 12. Graphic Aids for Documents and Presentations.
Part Four: Career Communication.
Chapter 13. The Career Search, Resumes, and Follow–up Communications.
Chapter 14. Guidelines for Interviewees and Interviewers.
Part Five:Communication Issues for Management Success.
Chapter 15. Managing Meetings and Telephone Work.
Chapter 16. Ethics and Law for Management Communica
tion.
Chapter 17. Gender Communication.
Chapter 18. Crisis Communication and Media Relations.
Chapter 19. Communication for Intercultural Management.
Appendix A: Management Communication Cases.
Appendix B: Grammar, Punctuation, and Usage.
Appendix C: Documentation.
Index.
Nota biograficzna:
Arthur H. Bell is Executive Director of MBA Programs at the Masagung Graduate School of Management, University of San Francisco, where he is also Professor of Management Communication. He holds his PhD in English from Harvard University and is the author of 49 books on a variety of management, communication, language, and literature topics. Among his most recent books are Winning with Trust in Business, with R. Cohn (Pelican, 2008), Butterflies Be Gone! Banishing Speaker′s Nerves (McGraw–Hill, 2008), and You Can′t Talk to Me That Way! Stopping Toxic Language in the Workplace (Career Press, 2006).
Dayle M. Smith is Professor of Management and Director of the Honors Program in the School of Business and Professional Studies, University of San Francisco. She holds her PhD in Organizational communication from the University of Southern California. She teaches undergraduate, MBA, and Executive MBA classes in Leadership, organizational behavior, teambuilding, and human resource management. She is the author of many books in her field, including Women at Work: Leadership for a New Century (Prentice Hall, 1999) and Learning Team Skills 2e (Prentice Hall, forthcoming 2009).
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