Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home–Based Enterprise

Put your business on the fast track to success!
If you′re an entrepreneur, or just thinking of starting a business, start with this smart, practical guide to small business success. In Make Your Business Survive and Thrive!, Priscilla Huff shows you how to maintain healthy growth and healthy profits—no matter what kind of small business you own. You′ll get the most out of your limited resources when Huff shows you how to:Choose the right industry or nicheDevelop and stick to a great business planPick a great name and locationManage your time and your responsibilitiesMaster essential marketing principles that will get you noticedIdentify your ideal customers and marketsGrow with smart financing and money managementBalance the books and pay taxes on timeTake your business online and grow even more
Make Your Business Survive and Thrive! gives you the inside advice you need to take your business to the next level of success. It guides you past the challenges and trials that every small business owner faces and arms you with the confidence and knowledge to achieve the one goal all entrepreneurs share—growth!
"Every entrepreneur should add this book to their business plan. With Huff′s wise guidance and practical tips . . . it offers everything needed to build a profitable venture."
—Ellen H. Parlapiano and Patricia Cobe, founders of MompreneursOnline.com
"Helps take the guesswork out of starting, building, and maintaining your small or home–based business. It′s packed with thousands of resources and takes you by the hand like your own personal coach."
—Kim Essenmacher, consultant and founder of SmallBizpreneurs.com
"Practical, easy–to–implement ideas and techniques you can put into action immediately."
—Jim Donovan, author of Handbook to a Happier Life, www.jimdonovan.com

Spis tre&# 347;ci:
Foreword.
Preface.
Acknowledgments.
1. Introduction: Understanding the Challenges of Entrepreneurship.
2. Grow with a Unique Idea: Defining Your Venture.
3. Grow with Effective Organization and the Right Tools: Time Is Money!
4. Grow with Planning: You Need to Know How and Where Your Business I s Growing.
5. Grow with Financing and Money Management.
6. Grow with "A Little Help from Your Friends": The Best People to Help Your Business Succeed.
7. Grow with Innovative and Low–Cost Marketing Methods: Original and Fun Ways to Promote Your Business.
8. Grow through the Media and Your Contacts: Leveraging Positive Press Coverage for Your Business.
9. Grow with Effective Advertising Tactics: Getting the Best Ad for Your Money.
10. Grow with Smart Customer Relationship Management.
11. Grow with the Internet (It′s Still the Wild, Wild Web): You Can Survive and Thrive Online.
12. Grow with Spin–Offs and New Product or Service Developments: How Many Ways to Diversify?
13. Grow into the Future: How far and Which Way Do You Want to Go?
14. Ongoing Growth: Additional Practical Tips for maintaining and Sustaining Your Business.
Glossary.
Additional Resources.
About the Author.
About the Foreword Author.
Contributors.
Index.

Nota biograficzna:
Priscilla Y. Huff is a business writer and author of articles and books on small and home–based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publications as Home Business Magazine, Small Business Opportunities, and Fortune Small Business.


Okładka tylna:
Put your business on the fast track to success!
If you′re an entrepreneur, or just thinking of starting a business, start with this smart, practical guide to small business success. In Make Your Business Survive and Thrive!, Priscilla Huff shows you how to maintain healthy growth and healthy profits—no matter what kind of small business you own. You′ll get the most out of your limited resources when Huff shows you how to:Choose the right industry or nicheDevelop and stick to a great business planPick a great name and locationManage your time and your responsibilitiesMaster essential marketing principles that will get you noticedIdentify your ideal customers and marketsGrow with smart financing and money managementBalance the books and pay taxes on timeTake your business online and grow even more
Make Your Business Survive and Thrive! gives you the inside advice you need to take your business to the next level of success. It guides you past the challenges and trials that every small business owner faces and arms you with the confidence and knowledge to achieve the one goal all entrepreneurs share—growth!
"Every entrepreneur should add this book to their business plan. With Huff′s wise guidance and practical tips . . . it offers everything needed to build a profitable venture."
—Ellen H. Parlapiano and Patricia Cobe, founders of MompreneursOnline.com
"Helps take the guesswork out of starting, building, and maintaining your small or home–based business. It′s packed with thousands of resources and takes you by the hand like your own personal coach."
—Kim Essenmacher, consultant and founder of SmallBizpreneurs.com
"Practical, easy–to–implement ideas and techniques you can put into action immediately."
—Jim Donovan, author of Handbook to a Happier Life, www.jimdonovan.com